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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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Zendesk Q&A: Matthias Goehler on AI, automation, and the future of customer experience

Zendesk EMEA CTO Matthias Goehler discusses how AI is reshaping customer service, from automation and cross-channel experiences to security, human empathy, and the shift toward more proactive support.

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Guardz Q&A: Agentic AI, strategic partnerships and building MSP-first security platforms

In this Q&A, Doni Brass, SVP Product Strategy & Community at Guardz, discusses how MSPs are adapting to rising cyber threats, the shift toward platformisation, and how AI-driven automation and strategic partnerships are reshaping security delivery for small and medium-sized businesses.

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DigiCert Q&A: AI threats, certificate lifecycle risk and channel strategy

In this Q&A, Christian Stanford, RVP EMEA Channels at DigiCert, discusses the company’s channel-first strategy, the growing urgency around certificate lifecycle management, and how partners can help organisations navigate AI-driven security risks, compliance demands and emerging threats such as...

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NEWS
Move over Big AI - Small Language Models are Where the Money Is

By Sham Arora, Chief Technology Officer at Tech Mahindra.

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Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s...

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Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where...

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NEWS
The shift from selling software to delivering outcomes in the race for real value

Based on an exclusive interview with Brian Duffy, Chief Revenue Officer at Atlassian, this article...

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Why AI pilots stall in UK organisations

By Andrea Pleşea, PhD, Co-founder and COO, Druid AI.

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Key Causes of Data Loss: It’s Not all Ransomware’s Fault

By Graham Jarvis, Freelance Lead Journalist, Business and Technology, Trudy Darwin Communications,...

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The Strategic Reset: Why Hybrid IT Is Replacing Cloud-First

By Frank Warren, SVP, Global Operations, Park Place Technologies.

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The Agentic AI Interoperability Gap

By Inna Weiner, VP of Product, Data & AI, AppsFlyer.

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Videos

Financial visibility, profitability, and exit readiness in the MSP market

In this conversation, Daniel Welling, Co-Founder of MSP Finance Team, shares his perspective on the financial realities facing managed service providers today. He explores why profitability can be difficult to...

Cooling-as-a-Service eliminates the complexity of managing the liquid cooling technology loop

John Shultz, Chief Product Officer, AI and Learning Officer for Salute, discusses the company’s collaboration with Ecolab, enabling customers to protect their AI investments by reducing complexity and...

AI accelerates adversaries and reshapes the attack surface

Zeki Turedi, CrowdStrike Field CTO Europe, discusses the findings of the company’s 2026 Global Threat Report, which reveals that AI is accelerating the adversary and expanding the enterprise attack surface....

110MW microgrid developed for Dublin data centre

Ben Pritchard, CEO of AVK, discusses the launch of what is believed to be Europe’s first, large-scale, 110 MW on-site microgrid, developed to support early phase site operational resilience. Located within...

News

Zendesk Relate 2026: Velocity, vision, and the autonomous service workforce

At its 2026 Relate event in Colorado, Zendesk outlined its push towards an autonomous service workforce, revealing new AI platform capabilities. The event focused on balancing AI-driven scale with trust,...

70% reduction in cooling energy consumption at Acciona's Madrid Data Centre

Modernising existing infrastructure enables scalable growth, resilience, and long-term value - without disruption.

Cyber security climbs the SMB agenda, as AI pressure exposes resilience gaps

New global research shows strong investment intent, yet weaknesses in day‑to‑day security and growing AI and third‑party risk are leaving many businesses exposed.

HSCALE commits over €2 billion to Milan region

Bain Capital-backed firm secures 250MW of power capacity across two sites in Northwest Milan, with delivery on track for 2028.

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