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Expert Opinions

NEWS
The Margin Squeeze: Why UK MSPs Must Monetise Observability, Not Just Support

By Ed Knight, Director of Global MSP Sales, Paessler GmbH

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Why connectivity is the backbone of AI enablement

By Ben Allcock, Vice President – B2B, TP-Link UK&I.

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Why visual enterprise architecture is key to digital transformation

By Jamie Lyon, Chief Product and Strategy Officer at Lucid Software.

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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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Zendesk Q&A: Matthias Goehler on AI, automation, and the future of customer experience

Zendesk EMEA CTO Matthias Goehler discusses how AI is reshaping customer service, from automation...

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Guardz Q&A: Agentic AI, strategic partnerships and building MSP-first security platforms

In this Q&A, Doni Brass, SVP Product Strategy & Community at Guardz, discusses how MSPs are...

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DigiCert Q&A: AI threats, certificate lifecycle risk and channel strategy

In this Q&A, Christian Stanford, RVP EMEA Channels at DigiCert, discusses the company’s...

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Move over Big AI - Small Language Models are Where the Money Is

By Sham Arora, Chief Technology Officer at Tech Mahindra.

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Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s...

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Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where...

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The shift from selling software to delivering outcomes in the race for real value

Based on an exclusive interview with Brian Duffy, Chief Revenue Officer at Atlassian, this article...

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Why AI pilots stall in UK organisations

By Andrea Pleşea, PhD, Co-founder and COO, Druid AI.

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Videos

PIC100 platform enters high volume production

Sylvie Gellida, General Manager, Optical and RF Foundry Division, STMicroelectronics, discusses the implications of the company entering high-volume production of its PIC100 silicon photonics platform to...

GPU are poorly used despite their cost

Laurent Gil, President of Cast AI, discusses the findings of the company’s 2026 State of Kubernetes Optimisation Report, a comprehensive analysis of GPU, CPU, and memory utilisation across non-optimised...

Rethinking marketing across EMEA: scale, strategy & AI

In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand...

There’s no such thing as an off-the-shelf AI agent

Dom Selvon, Chief Technology Officer, at Valliance, an AI consultancy, argues that, with boards and leadership teams under pressure to deploy AI quickly, many organisations are investing in agents that...

News

Advania's strategic acquisition amplifies AI automation expertise

Advania strengthens its automation and AI services with the acquisition of Evolv Robotics. The move bolsters their sovereign infrastructure and automation delivery capabilities.

SMB Cyber Readiness in focus: ESET's 2026 Index insight

ESET's latest index uncovers SMBs' cybersecurity readiness, challenges, and concerns, emphasising AI's dual role and the need for robust defence mechanisms.

Wasabi Technologies bolsters cyber resilience across EMEA

Wasabi Technologies enhances EMEA partner ecosystem with innovative solutions to tackle cyber threats and support AI-driven data growth.

Veeam's Securiti AI: leading the charge in data security management

Veeam's Securiti AI shines as a leader in GigaOm's 2026 DSPM Radar, excelling in key features and innovation for data security.

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