MSP GLOBAL 2026 returns to PortAventura, blending business and festival vibes for a networking experience.
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The MSP Channel Insights Roadshow Dublin 2026, held at The Samuel Hotel, brought together MSP and IT leaders to examine the realities of growth on the ground. The discussion focused on building sales and marketing that truly resonates, recruiting and retaining technical talent, and keeping culture intact as firms scale, alongside rising pressure from cybersecurity and compliance in Dublin’s crowded managed services market.
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Patrick Scholl, Director, OT Centre of Excellence, Infinigate Germany
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Shashi Nair, Head of Channel at Dropzone AI, discusses the evolution of SOC operations and how agentic AI is reshaping security workflows. He explains how Dropzone AI’s SOC Analyst and Threat Hunter agent moves beyond traditional automation by replicating human-like investigation and reasoning. The conversation also explores the shift toward autonomous, human-led security operations and the future role of AI in threat detection and response.
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In this interview, Michelle Coombs, Director at Oprising, discusses hidden time loss in MSP service delivery and the operational complexity behind it. She examines what true efficiency looks like in technical teams, where tools fail to reflect real workflows, and how automation is reshaping service models. The discussion also highlights the balance between AI-driven efficiency and the human judgement and emotional intelligence still needed for strong service delivery.
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Based on an exclusive interview with Scott Riley, Principal Product Manager for Identity Security Posture Management at Huntress, the piece explores how herd mentality in MSP cybersecurity is driving tool sprawl and a mistaken sense of innovation.
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