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The shift from selling software to delivering outcomes in the race for real value

Based on an exclusive interview with Brian Duffy, Chief Revenue Officer at Atlassian, this article explores how AI is reshaping priorities at every level, with businesses under increasing pressure to move faster and prove impact sooner. The real challenge isn’t adoption; it’s turning innovation into measurable returns.

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NEWS

WatchGuard introduces Rai

WatchGuard® Technologies says that it has redefined how managed service providers (MSPs) deliver security at scale with the launch of Rai™. Unveiled at the company’s EMEA Impact Partner Conference, Rai is a new agentic AI digital workforce built specifically for MSPs that proactively performs cybersecurity duties across client environments.

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NEWS

Syspro launches marketplace

New Marketplace gives customers access to trusted partner solutions that integrate with the Syspro platform.

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NEWS

Syncro and Guardz partner

Guardz cybersecurity now available to MSPs through the Syncro Marketplace, with unified purchase, provisioning, and billing.

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BLOG

Why AI pilots stall in UK organisations

By Andrea Pleşea, PhD, Co-founder and COO, Druid AI.

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BLOG

Key Causes of Data Loss: It’s Not all Ransomware’s Fault

By Graham Jarvis, Freelance Lead Journalist, Business and Technology, Trudy Darwin Communications, for Bridgeworks Ltd.

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Latest Video

Tiers of (storage) joy for the Channel

Bill Andrews, President and CEO at ExaGrid, explains the many benefits of both the ExaGrid tiered backup storage solution – with some impressive speeds and feeds; and the company’s Reseller Partner Program, with equally notable features – a high win rate, a large installed, global customer base and a host of major reseller support initiatives.

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Arrow Electronics partners with Dataminr to enhance real-time intelligence distribution

Arrow Electronics expands its security portfolio across EMEA by partnering with AI-leader Dataminr,...

Enhanced support services for CrowdStrike and Zscaler partners by Westcon-Comstor

Westcon-Comstor expands cybersecurity support, offering enhanced services to partners of...

Guardz launches ITDR for MSPs

The new AI-driven capability adds sophisticated identity-based detection to the Guardz unified MDR...

Keepit report reveals state of SaaS recovery readiness

The Keepit Annual Data Report 2026 shows varying disaster recovery maturity across organisations...

Arrow Electronics partners with Oaka Studio to enhance Microsoft channel support

Arrow Electronics teams up with Oaka Studio to offer strengthened support for Microsoft channel...

Novel approach to data centre service lands award win

OryxAlign wins Data Centre Managed Services Vendor of the Year at DCS Awards 2024.

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