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The shift from selling software to delivering outcomes in the race for real value

Based on an exclusive interview with Brian Duffy, Chief Revenue Officer at Atlassian, this article explores how AI is reshaping priorities at every level, with businesses under increasing pressure to move faster and prove impact sooner. The real challenge isn’t adoption; it’s turning innovation into measurable returns.

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NEWS

WatchGuard introduces Rai

WatchGuard® Technologies says that it has redefined how managed service providers (MSPs) deliver security at scale with the launch of Rai™. Unveiled at the company’s EMEA Impact Partner Conference, Rai is a new agentic AI digital workforce built specifically for MSPs that proactively performs cybersecurity duties across client environments.

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NEWS

Syspro launches marketplace

New Marketplace gives customers access to trusted partner solutions that integrate with the Syspro platform.

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NEWS

Syncro and Guardz partner

Guardz cybersecurity now available to MSPs through the Syncro Marketplace, with unified purchase, provisioning, and billing.

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BLOG

Why AI pilots stall in UK organisations

By Andrea Pleşea, PhD, Co-founder and COO, Druid AI.

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BLOG

Key Causes of Data Loss: It’s Not all Ransomware’s Fault

By Graham Jarvis, Freelance Lead Journalist, Business and Technology, Trudy Darwin Communications, for Bridgeworks Ltd.

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Latest Video

Tiers of (storage) joy for the Channel

Bill Andrews, President and CEO at ExaGrid, explains the many benefits of both the ExaGrid tiered backup storage solution – with some impressive speeds and feeds; and the company’s Reseller Partner Program, with equally notable features – a high win rate, a large installed, global customer base and a host of major reseller support initiatives.

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OVHcloud aims to increase microservices partner base

OVHcloud has announced a new drive to recruit additional partners in the microservices sector.

Asda forecourt growth fuelled by Evolve

Evolve, provider of Managed Network Solutions and IT services, has announced its pivotal role in...

ConnectWise appoints Johannes Kamleitner as SVP for EMEA go-to-market strategies

ConnectWise expands EMEA leadership as Johannes Kamleitner joins as Senior VP, bringing extensive...

Transformative AI trends in the vCISO landscape: Cynomi's 2025 Insights

Cynomi's 2025 State of the vCISO Report reveals AI's profound impact on service delivery and the...

Pax8 expands cybersecurity portfolio

Pax8 has announced the availability of Cynomi, an AI-powered Virtual CISO (vCISO) platform designed...

Illumio unveils groundbreaking AI-Powered Insights Agent for enhanced threat response

Illumio introduces its AI-driven Insights Agent, a guide designed to streamline threat detection...

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