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Before MSPs Adopt AI, They Need a Thesis

By Adam Winston, Vice President of Endpoint Security & MDR, WatchGuard

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VIDEO

What happens when service desk support becomes AI-assisted in real time

CEO Ed Crane and COO Archie Maddocks of Phoenix47 reveal how their Fusion47 platform is shifting service desk operations from reactive ticket handling to real-time, AI-assisted resolution. They discuss measurable efficiency gains, knowledge retention challenges, and why keeping humans in the loop still matters. The conversation also unpacks agentic AI design, trust, and compliance, alongside a bold look at where hybrid human and AI support models are heading next for enterprise IT teams.

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BLOG

How Agentic AI Is Reshaping Enterprise Architecture and the Channel Ecosystem

In this Q&A, Senior Vice President and Global Head of Channel at WSO2 discusses how the rise of agentic AI is reshaping enterprise architecture, driving demand for composable systems and stronger governance, and creating new opportunities for partners across integration, identity, and managed services.

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NEWS

MSP GLOBAL 2026: The festival experience for service providers

MSP GLOBAL 2026 returns to PortAventura, blending business and festival vibes for a networking experience.

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BLOG

Cybersecurity is no longer best practice – it's becoming a legal obligation

By Tracey Hannan-Jones, information security consulting director at UBDS Group

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NEWS

Westcon-Comstor partners with Cloudflare to enhance EMEA market reach

Westcon-Comstor expands its Cloudflare partnership across Europe, Middle East, and Africa, offering new growth opportunities and strategic market expansion.

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Latest Video

Tiers of (storage) joy for the Channel

Bill Andrews, President and CEO at ExaGrid, explains the many benefits of both the ExaGrid tiered backup storage solution – with some impressive speeds and feeds; and the company’s Reseller Partner Program, with equally notable features – a high win rate, a large installed, global customer base and a host of major reseller support initiatives.

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FireMon and Illumio launch integrated Zero Trust policy management

FireMon’s latest integration with Illumio merges microsegmentation and firewall policies,...

Zenity Partner Program addresses customer need for securing AI Agents

Market calls on industry leader to make it safer and easier to work with AI Agents.

Arctic Wolf expands Cyber JumpStart Portal Program

With the support of its global insurance community, Arctic Wolf opens Cyber JumpStart program...

Smarttech247 achieves Microsoft Security partner status

Smarttech247 announces its new status as a Microsoft Security Partner to fortify its role in cyber...

Goldilock unveils Channel-only sales strategy

NATO-backed British cybersecurity startup scales up with channel-only sales model and appoints...

N-able unveils additions to Technology Alliance Program

Additional third-party integrations propel N-able’s open Ecoverse vision, extending the value of...

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