In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand generation, the realities of account-based strategies, and the challenge of making complex martech ecosystems work seamlessly. Acton also shares her perspective on how AI and automation are reshaping marketing across EMEA markets.
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In this interview, Lee Clark, Cyber Intelligence Production Manager at RH-ISAC, discusses the evolving role of threat intelligence. He explores how organisations are shifting from reactive security approaches toward more actionable, collaborative intelligence sharing models. Clark also reflects on emerging threats, the role of AI in cybersecurity, and the importance of cross-industry cooperation in strengthening collective defence.
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New integration automates ticketing, reduces missed alerts, and improves response times for backup failures, strengthening business resilience.
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UK Connect has launched a field engineer as-a-service offer for MSPs and channel partners.
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In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how organisations are responding to rising customer and employee expectations through more connected, scalable service models. It examines the balance between AI-driven efficiency and keeping employee service human-centric, along with the role of integration, data, and automation in improving speed and experience across global teams.
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MSP Global will bring together more than 3,000 MSPs and IT leaders at PortAventura near Barcelona on 21–22 October, focusing this year on how managed service providers can actively support and strengthen their wider ecosystems through AI, cybersecurity, compliance, and growth strategies.
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