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The shift from selling software to delivering outcomes in the race for real value

Based on an exclusive interview with Brian Duffy, Chief Revenue Officer at Atlassian, this article explores how AI is reshaping priorities at every level, with businesses under increasing pressure to move faster and prove impact sooner. The real challenge isn’t adoption; it’s turning innovation into measurable returns.

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NEWS

WatchGuard introduces Rai

WatchGuard® Technologies says that it has redefined how managed service providers (MSPs) deliver security at scale with the launch of Rai™. Unveiled at the company’s EMEA Impact Partner Conference, Rai is a new agentic AI digital workforce built specifically for MSPs that proactively performs cybersecurity duties across client environments.

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NEWS

Syspro launches marketplace

New Marketplace gives customers access to trusted partner solutions that integrate with the Syspro platform.

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NEWS

Syncro and Guardz partner

Guardz cybersecurity now available to MSPs through the Syncro Marketplace, with unified purchase, provisioning, and billing.

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BLOG

Why AI pilots stall in UK organisations

By Andrea Pleşea, PhD, Co-founder and COO, Druid AI.

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BLOG

Key Causes of Data Loss: It’s Not all Ransomware’s Fault

By Graham Jarvis, Freelance Lead Journalist, Business and Technology, Trudy Darwin Communications, for Bridgeworks Ltd.

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Latest Video

Tiers of (storage) joy for the Channel

Bill Andrews, President and CEO at ExaGrid, explains the many benefits of both the ExaGrid tiered backup storage solution – with some impressive speeds and feeds; and the company’s Reseller Partner Program, with equally notable features – a high win rate, a large installed, global customer base and a host of major reseller support initiatives.

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Expel unveils updated NIST CSF 2.0 Getting Started Toolkit

Popular guide and self-scoring spreadsheet aid organisations in charting a course for continuous...

Cloud tech firm reports 20 per cent rise in turnover following restructuring of services

A Leigh-based technology company has grown by 20 per cent after introducing a unique suite of cyber...

McLaren Racing's digital transformation: Empowering heritage through technology

McLaren Racing and Iron Mountain join forces to digitally preserve and enhance historical assets,...

Extreme launches Platform ONE for MSPs

Consumption-based billing model, with poolable licensing, creates significant benefits and cost...

Sectigo Joins Pax8 Marketplace

Company fast-tracked by Pax8 to help MSPs remove the complexity behind SSL/TLS certificate...

Exclusive Networks and SentinelOne accelerate adoption of XDR strategy across EMEA

Exclusive Networks is accelerating its XDR strategy with SentinelOne, a global leader in AI-powered...

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