In this in-depth conversation, Roy Azoulay, Co-founder and CIO of Cynomi, and Phil Bindley, Field CISO at Intercity Technology, explore how MSPs and MSSPs can turn regulatory compliance, AI governance, and cyber risk management into scalable, revenue-generating services. They discuss NIS2 expansion, Cyber Essentials, supply chain pressure, and why AI governance is fast becoming a board-level priority.
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Rishi Kapoor, WW Partner Sales Engineering Leader at Alteryx, shares how Alteryx One and the Partner SE model enable MSPs to transition from infrastructure management to high-value data and AI services. From the McLaren partnership to AI-ready workflows and repeatable data kits, Rishi shares practical lessons for MSPs. He also explores strategies for partner-led growth, achieving measurable business outcomes, and future trends shaping the UK channel.
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In this interview, Lorenzo Romano, CEO of GCX, explores the shift from traditional Service Level Agreements to Experience Level Agreements and what it means for MSPs delivering managed connectivity. He discusses the move towards measuring value through real-world outcomes rather than technical processes alone, and outlines how providers can evolve their service models to stay competitive in a changing market.
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By James Gillies, Head of Cyber Security at Logicalis UK&I.
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Greg Jones, SVP of MSP Success at Kaseya, discussed the TruPeer initiative and its role in supporting MSPs. He also addressed SMB IT growth, AI adoption, sustainability, and the influence of Gen Y and Gen Z buyers on service delivery and decision-making.
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Will Morey, Managing Director at Gamma, explains why PSTN migration is a scale problem for MSPs, not a technical one. He shows how structured journeys, partner support, and integrated platforms turn forced change into momentum — and why SMBs benefit more from clarity and strong foundations like security, governance, and resilience than from ever more flashy new technologies.
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