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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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Zendesk Q&A: Matthias Goehler on AI, automation, and the future of customer experience

Zendesk EMEA CTO Matthias Goehler discusses how AI is reshaping customer service, from automation and cross-channel experiences to security, human empathy, and the shift toward more proactive support.

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VIDEO

From reactive to predictive IT: using AI to transform support models

Mark Banfield, Chief Revenue Officer at TeamViewer, discusses how the company is using its Tia (TeamViewer Intelligent Assistant) and a ‘shift left’ approach to move IT support from reactive to more proactive and predictive models. The conversation explores how AI captures insights from remote support sessions to drive automation, how TeamViewer is combining remote connectivity with autonomous endpoint management, and how the TeamViewer ONE platform is helping MSPs reduce tool sprawl and...

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VIDEO

Webex launch at Gamma: a partner-led approach explained

In this interview, Will Morey, Managing Director at Gamma, discusses the company’s Webex launch, including how a partner-led pre-launch shaped the offering, the influence of MSP demand, and how the platform supports subscription-based services, ongoing development, and integration within Gamma’s wider ecosystem. He also shares his perspective on UCaaS and the importance of simplifying industry language for end users.

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VIDEO

Why cybersecurity is no longer just technical: the rise of human risk management

In this interview, Aaron Watts, Chief Channel Officer at usecure, explains why people, not just technology, are now the primary target for cyberattacks. He explores how MSPs can balance automation with personalised training, tackle compliance challenges, and turn human risk into a measurable, manageable layer of modern security.

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VIDEO

Bringing order to network security in a multi-cloud era

In this interview, Gal Yosef, Director of Solution Engineering at AlgoSec, discusses how AI is reshaping both cyber threats and defences, and why visibility, policy enforcement and operational discipline are becoming critical. He also explores the shift towards cloud firewall consolidation, security-led cloud selection, and how organisations are moving from fragmented tools to unified network security management.

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Latest Video

Early warning system acts as cybersecurity ‘decoy’

Cesar Cid de Rivera, INTL VP of Systems Engineering at Commvault, discusses the cybersecurity landscape in depth, as well as outlining Commvault’s Metallic ThreatWise solution, an innovative approach to combatting the bad actors.

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Mitel updates Global Partner Program with points-based rewards and specialisations

Mitel introduces a revised Global Partner Program to support partners with a unified structure and...

Heimdal partners with Elovade as Nordic distributor for cybersecurity solutions

Heimdal appoints Elovade to enhance cybersecurity accessibility in the Nordics, offering...

HP unveils program enhancements for partners

Channel partners gain access to industry's first role-based AI training and certification program,...

Dell NativeEdge 2.0: reimagining edge operations

Securely scale your edge operations to power any use case.

CITIC Telecom CPC reaches VMware Pinnacle

CITIC Telecom CPC has become a VMware Cloud Service Provider (VCSP) Pinnacle tier partner in the...

Regulatory hurdles extend technology project timelines in the UK

New research reveals that regulatory approvals are causing significant delays for UK's IT service...

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