Iceotope welcomes Christian Belady as Senior Advisor

Iceotope Technologies is pleased to welcome Christian Belady as Senior Advisor to the company. Belady is a well-established data center executive known for his innovative approaches to infrastructure and quantitative benchmarking. The appointment coincides with increasing global demand for Iceotope solutions and an ambitious global expansion strategy that includes new US offices and the addition of two new senior executives.

Belady was most recently the vice president of data center research at Microsoft, where he led global strategy for server and facility development, managing research, engineering, construction, and operations. With prior roles at Hewlett Packard, Convex Computers, Texas Instruments, and IBM, he has particular expertise with high-performance power, cooling, and data center design. Notably, he is credited with originating the Power Usage Effectiveness (PUE) metric, now widely adopted worldwide as a measure of data center energy efficiency.

“At a time when we demand more from our data centers, ensuring their impact is sustainable and transparent to the environment is more important than ever,” said Christian Belady. “I believe we need to think bigger as an industry in order to solve our most pressing challenges and Iceotope is doing just that. Their approach with Precision Liquid Cooling is reimaging liquid cooling to accelerate a sustainable, digital world. I’m excited to be a part of this effort.”

David Craig, CEO of Iceotope, said: “Christian is one of the most respected figures within the data center industry. His expertise in developing some of the largest data center footprints in the world comes at the perfect time for Iceotope. We see demand for liquid cooling exploding as data centers seek more efficient and effective cooling methods to accommodate advanced workloads and solve for higher rack densities and greater power demands. We are thrilled to have Christian join us on this journey.” The data center liquid cooling market expected to triple to $10.61 billion by 2028. In order to support this growth, Iceotope is expanding both its global footprint and the executive team to meet the demand:

· Iceotope has opened new offices in the Research Triangle Park (RTP) in Raleigh, North Carolina to allow greater collaboration with its US-based partners and customers. In the first phase, Iceotope’s new

offices will house its sales and marketing operation, as well as a showroom for customers to visit and experience its technology firsthand. Future phases will include a mini-lab facility where equipment will be tested before being deployed to customers.

· In response to growing demand for Precision Liquid Cooling solutions in Asia-Pacific, Iceotope has appointed Jason Low as Regional Director for APAC to expand the company’s activities and reach in the region. With 23 years’ sales and business development experience in technology companies across Asia, Jason joins Iceotope from Quantum, where he was Head of Sales Asia

· To develop partnerships that will underpin Iceotope’s global expansion, Rachel Canales has been appointed Vice President of Strategic Alliances. She joins the company from Lenovo, where she was responsible for working with partners to identify new business opportunities.