Cradlepoint unveils new Global MSP Programme in UK&I

The existing Cradlepoint Partner Programme will transform to bolster benefits and align more with the MSP business model.

  • Tuesday, 14th May 2024 Posted 1 week ago in by Phil Alsop

Cradlepoint has announced significant updates for Managed Service Providers (MSPs) in the United Kingdom and Ireland. The newly redesigned Cradlepoint MSP Partner Programme is tailored to fit the unique and evolving needs of the MSP Partner business model. With features designed to enable MSPs to build and run an even more robust service, Cradlepoint’s MSP Programme will help partners take advantage of this rapidly growing market.

Organisations across industries increasingly turn to wireless solutions, such as 5G, to deliver agile, secure, and reliable wide-area network (WAN) connectivity. Gartner believes that the year of “wireless value realisation” is upon us, with 50% of enterprise wireless endpoints expected to use networking services that deliver additional capabilities beyond communication by 2025. This rapidly growing market underscores a significant opportunity for Cradlepoint and its partners to expand their Wireless WAN leadership, particularly regarding MSPs leveraging Cradlepoint’s NetCloud Service and portfolio of fixed sites, mobile, and IoT cellular routers.

For example, Jisc and Sky Business have already taken advantage of the programme to extend the trusted eduroam service to off-campus sites through 4G and 5G cellular technology using mobile data backhaul. By bringing together two of the biggest partners Cradlepoint has helped enable eduroam to deliver connectivity beyond existing fibre infrastructure, and allowing students and staff in further and higher education to securely access learning resources at home, hospitals, sports facilities, and even on public transportation.

“5G is an essential WAN infrastructure, and we are seeing firsthand how our partners are leveraging the technology to enable agile and secure connectivity for their customers while creating new market opportunities for their own business,” said Ross Hockey, Director EMEA of managed service partners/solution service providers at Cradlepoint. “We are "all channel, all the time,” meaning our partners are an extension of our company. As our channel programme has grown globally, we have listened and worked with our partners to evolve and enhance our programmes, including this very important step of supporting their managed service offerings.”

"This new initiative from Cradlepoint has enabled us to work with Sky Business and Cradlepoint to offer a more inclusive eduroam service to the education sector. Cellular connectivity has become increasingly integral to educational institutions at all levels, and with this new programme we can further expand our support for our members," stated Simon Farr, Director of Innovation and IT at Jisc. "This programme strengthens Jisc’s managed solutions, allowing our customers to simplify processes, reduce costs, and prioritise their core business activities. By using Cradlepoint’s enhanced MSP Partner Programme, we are poised to better serve the evolving needs of our education and research community in locations where internet connections are unavailable, unreliable, or unauthenticated. Transforming the learning experience, and bringing digital equity a step closer.”

Hugo Mills, Director of Mid Market & Enterprise at Sky Business commented,

"Cradlepoint's new partner programme significantly enhances and extends our service offerings within the education sector. By uniting industry expertise, we are delighted to be creating more effective solutions for students and end-users. As we forge ahead in collaboration, we anticipate discovering even more new opportunities that can positively impact sectors beyond," commented Hugo Mills, Director of Mid-Market & Enterprise at Sky Business.

Specific new enhancements include:

· Updated benefits and requirements that align with the MSP practise

· Dedicated SP onboarding and marketing support

· An SP specific price list providing SKUs with pricing, packaging and functionality designed to meet the needs of MSPs and their customers.

· Planned NetCloud Manager enhancements exclusively for MSPs

· “White glove” logistics support

In addition to these enhancements, Cradlepoint has developed an “MSP Playbook.” As part of the playbook, partners will receive guidance on their market opportunity, use cases and success stories, marketing, sales, training support, and a full programme review. The Playbook is designed to support MSPs further as they work with Cradlepoint to create and deliver managed networking and cloud-based services as key components in their offerings.

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