Object First welcomes Pete Hannah as new VP Sales, Western Europe

In Q2 2024, Object First achieved a noteworthy 300% year-over-year increase in transacting partners, a testament to the company’s dedication to building a strong global channel ecosystem. Object First’s Partner Program, built on a 100% channel model, was specifically designed to empower resellers in meeting the growing demand for a highly secure backup storage solution that is immutable out-of-the-box and doesn’t require security expertise.

“We couldn’t be more excited to welcome Pete to the Object First team,” said David Bennett, CEO of Object First. “His extensive experience in the IT channel, combined with his proven track record of driving growth and building teams, makes him the perfect fit to lead sales in Western Europe. As we continue to expand our partner network with the best storage for Veeam, Pete’s leadership will allow us to build on our strong momentum.”

Pete has over 25 years of experience in the IT industry, successfully recruiting and leading teams that delivered significant growth. As a founder of Noima Consultancy, he helped organisations expand through optimised strategy and sales execution. Previously, Pete held key sales leadership positions at Netgear, TD Synnex, and BT.

“This is an exciting time to be joining Object First,” said Pete Hannah, VP Sales, Western Europe, at Object First. “I look forward to building a strong team focused on our key European markets in Western Europe, where there is a huge market of Veeam customers who need secure, simple, and powerful immutable storage. Together with our partners, we aim to deliver exceptional security and value to our customers who urgently need a defense against ransomware and other threats.”