England and Wales Cricket Board selects Cognizant

Partnership will see Cognizant implement digital products and data capabilities with the goal of enhancing and expanding fan and player engagement.

  • Wednesday, 18th September 2024 Posted 7 months ago in by Phil Alsop

The England and Wales Cricket Board (ECB) and Cognizant (Nasdaq: CTSH) have formed a partnership which is set to offer recreational cricket fans, players and volunteers an improved digital experience as part of the national cricket governing body’s ongoing digital transformation.

As the Official Digital Technology Transformation Partner and Official IT Consulting Partner, Cognizant will be the key strategic partner for the ECB's recreational game systems programme – aiming to develop integrated and user-friendly digital products that simplify numerous administrative tasks involved in running recreational cricket, and providing a streamlined and inclusive digital experience that facilitates a more meaningful engagement for all participants with the game. The first phase is due to become operational in 2025.

Cognizant will also support the ECB with wider digital and technology initiatives to continue cricket’s growth in England and Wales. A key part of this will be an annual innovation fund, which the ECB will utilize to test early-stage innovations that could grow the game across aspects such as commercial, fan engagement and infrastructure.

ECB Director of Digital and Data, Alison Crowe, said: “The ECB is delighted to collaborate with Cognizant to advance its digital technology transformation. Cognizant brings a wealth of experience in this space and hugely impressive credentials. It’s a new approach for us to be able to work with a partner in this way and the Digital & Data and Technology teams at the ECB are excited to be working with Cognizant, to help transform the recreational game.”

“Cognizant is proud to advance innovation in grassroots cricket in partnership with the ECB. Together, we aim to serve its community better with personalised digital experiences that can scale with the ECB’s evolving technology landscape and the needs of everyone involved in the great game”, said Rohit Gupta, Managing Director UK&I at Cognizant. “This will mean the ECB can make playing and organising cricket more enjoyable and streamlined, and also unlock new and deeper engagement for cricket communities with their services and commercial offerings.”

Fluidstack selects VAST Data

Posted 2 days ago by Phil Alsop
The innovative AI-managed services provider will utilise the VAST Data Platform as it builds out infrastructure to meet enterprise-grade scale,...
Expanded guarantees give enterprises greater control, faster recovery from cyber threats and lower energy costs.
Generative integration leader brings the next evolution of AI-driven automation with new Prompt Composer and Agent Visualizer tools.

Kaseya unveils Spring 2025 innovations

Posted 2 days ago by Phil Alsop
Kaseya has launched its Spring 2025 release with new features that equips MSPs and internal IT teams with new capabilities to automate workflows,...

Informatica and Carnegie Mellon University partner

Posted 2 days ago by Phil Alsop
Informatica has formed a strategic partnership with Carnegie Mellon University (CMU) School of Computer Science, one of the world's foremost...
Fresh from a $50M round of investment, Unframe is now eyeing growth in the UK&I.
Nerdio Manager for MSP 6.0 delivers major innovations for automating, securing, and troubleshooting Microsoft 365 and AVD environments.

Hughes and Eutelsat partner

Posted 2 days ago by Phil Alsop
Hughes Network Systems announces the availability of Low Earth Orbit (LEO) satellite service.