Arrow Electronics expands distribution agreement with NetApp

Global technology provider Arrow Electronics is extending its existing distribution agreement with NetApp. The agreement now includes NetApp Keystone Storage-as-a-Service (STaaS) across the EMEA region.

Under the new agreement, Arrow will distribute NetApp’s Keystone STaaS, which offers flexible, on-demand storage consumption models. Keystone STaaS supports file, block, and object storage, allowing customers to manage their data storage needs in a cost-effective manner without the burden of asset procurement and management. The service is designed to streamline time-to-market by reducing the complexity of storage infrastructure while maintaining control over performance, capacity, and costs.

This extension reflects Arrow’s continued commitment to providing the channel with access to flexible and scalable data management solutions, enabling business agility and operational efficiency for customers.

“We are pleased to extend our agreement with NetApp to include Keystone Storage-as-a-Service across EMEA,” said Mike Worby, EMEA head of strategic alliances for Arrow’s enterprise computing solutions business. “This expanded offering gives our channel partners more flexibility and scalability in data management, helping ensure they can respond effectively to evolving business needs. By incorporating Keystone StaaS, we can help our customers optimise their storage infrastructure with cost efficiency and high performance.”

“We have a long-standing relationship with Arrow across EMEA and continue to look for new growth opportunities and innovation for our partners. Arrow has the expertise, skills and ecosystem to scale NetApp’s Keystone Storage-as-a-Service,” said Kristian Kerr, vice president partner sales EMEA & LATAM, NetApp. “Keystone STaaS offers organisations a streamlined approach to managing their data, providing agility and flexibility with the option to scale as needed, whether on-premises or in the cloud.”

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