Toshiba expands storage evaluation services in EMEA with new HDD Innovation Lab

The facility focuses on optimising hard disk drive configurations in cloud storage, surveillance, and NAS systems.

  • Thursday, 13th March 2025 Posted 1 year ago in by Phil Alsop

Toshiba Electronics Europe has inaugurated a new HDD Innovation Laboratory (HDD Innovation Lab) at its site in Düsseldorf, Germany. The facility expands Toshiba’s HDD (hard disk drive) evaluation capabilities to customers and partners in Europe and the Middle East, supporting them in identifying the optimal HDD setups for their applications. Its main purpose will be the evaluation of HDD configurations for larger IT such as storage area networks (SAN), network-attached storage (NAS), surveillance systems, and cloud storage.

“This new HDD Innovation Lab represents a significant leap forward in providing bespoke solutions and advancing HDD technology,” said Rainer W. Kaese, Senior Manager, HDD Business Development at Toshiba Electronics Europe GmbH. “It demonstrates Toshiba’s commitment to drive the industry forward and support customers and partners with technical expertise and resources. We look forward to strengthening existing collaborations and exploring the future business opportunities the new facility will bring."

Comprehensive testing services

At the core of the Lab's capabilities is the evaluation of HDDs and customer-specific architectures. It provides a platform for Proof-of-Concept activities and the configuration of unique architecture setups. A key feature of the Lab is its ability to conduct benchmarking across various architectures. It brings together all the essential components needed for benchmarking hard disk drive-based storage architectures such as different servers, JBoDs (Just a Bunch of Disks), chassis, controllers, cable and software for operating systems, video management, and storage. The facility is also equipped with accurate power analyzing equipment for energy consumption benchmarks.

Sharing knowledge

Post-evaluation, the HDD Innovation Lab provides tailored responses to customer questions, ensuring that the insights gained from rigorous testing are shared effectively. It will also conduct internal investigations into the performance and optimisation of its own ranges of HDDs. The results, in the form of whitepapers and lab reports, are made available on the Toshiba Storage website.

To further support customer engagement, the Lab offers additional services such as the shipment of loan samples for self-evaluation. This service is available for both smaller and larger quantities, ensuring that customers can thoroughly assess the devices in their own environments.

Toshiba will also use the facility to host live demonstrations for Enterprise, Surveillance, and NAS/SAN applications at forthcoming trade fairs, sharing knowledge and showcasing the latest advancements in storage solutions.

Robertet Group is advancing its global operations through GTT’s Secure Connect SASE, with the aim of improving cloud access and supporting...

KOcycle's sustainability efforts earn King's Award

Posted 2 days ago by Sophie Milburn
KOcycle's commitment to sustainability earns them the King’s Award for Enterprise, highlighting their role in helping shape the channel’s ESG...
Bitdefender has appointed Frank Koelmel as Chief Revenue Officer, aiming to enhance global business growth and drive go-to-market initiatives.

N-able boosts operational efficiency

Posted 2 days ago by Phil Alsop
New integration automates ticketing, reduces missed alerts, and improves response times for backup failures, strengthening business resilience.
UK Connect has launched a field engineer as-a-service offer for MSPs and channel partners. 
MSP Global will bring together more than 3,000 MSPs and IT leaders at PortAventura near Barcelona on 21–22 October, focusing this year on how...

Westcon-Comstor shares FY26 financial performance update

Posted 3 days ago by Sophie Milburn
Westcon-Comstor reports sales growth and profitability by focusing on software and services, driving margin expansion and adapting to market trends.
WatchGuard has launched Rai, an AI-based solution designed to support MSP security operations. Rai aims to assist with workload management and...