Built on years of experience in channel strategy and execution, this unified proposition brings together global channel best practices to deliver measurable results quickly, anywhere in the world.
BIW Channel Solutions addresses challenges businesses face with indirect distribution channels, including insufficient insight into partner behaviour and weak brand connections that fail to motivate partners effectively in often complex ecosystems.
“The approach merges behavioural science with practical technology enablement to overcome many indirect, channel-specific obstacles, and transforms how businesses develop stronger, more profitable relationships with their distribution partners,” said Phil Williams, Head of Employee Programmes at BI WORLDWIDE EMEA.
“Crucially, BIW Channel Solutions places an emphasis on the science of motivation. Understanding what drives people enables BI WORLDWIDE to design programmes that tap into intrinsic motivators beyond transactional cash-based incentives. This approach delivers genuine value to businesses and ensures partners feel valued and aligned with brand objectives. The result is sustained engagement.”
Central to BIW Channel Solutions is the Channel Performance Model, which engages, excites and enables channel partners to succeed throughout their relationship with a brand. This approach is powered by three distinct capabilities.
The first is centred around BI WORLDWIDE’s proprietary technology platform, Channel Smart which features a Dynamic Promotions Suite that enables companies to design custom incentive strategies aligned with business goals. The platform’s Partner Intelligence Suite provides valuable insights that connect brands with their partners to influence them at the right moment, offering segmentation tools, data visualisation dashboards and targeted communication capabilities.
“Channel Smart features a cutting-edge tech stack that takes BI WORLDWIDE and its customers confidently into the future”, said Mike Davies, CEO for BI WORLDWIDE EMEA.
Second, managed services deliver end-to-end support through BI WORLDWIDE’s consultative approach. Its specialists integrate strategy, design and implementation for comprehensive programme management, helping clients optimise channel performance with services ranging from creative communications to event management. Core to the managed services offering is DesignCode™, BI WORLDWIDE’s proprietary methodology that blends design thinking with strategic frameworks and domain expertise in behavioural economics, helping create more effective channel programmes that resonate with partners emotionally.
Third, high-impact rewards provide localised and culturally relevant reward collections and experiences tailored to regional preferences and available globally. These rewards inspire partners, fostering brand loyalty and continued engagement that translates to improved business outcomes.
The BIW Channel Solutions offering is available through BI WORLDWIDE’s network spanning 39 locations and 18 international operations, supported by more than 1,600 associates worldwide.
