In the ever-evolving landscape of business mobility, Abzorb has taken a pivotal step by unveiling its latest initiative—the Mobile Masterclass. Designed specifically for UK channel partners, the course seeks to transform how Value Added Resellers (VARs) and Managed Service Providers (MSPs) perceive and utilise mobile services.
Despite the burgeoning demand for mobile solutions, many partners continue to regard it as an ancillary offering rather than a mainstay of their service portfolio. With Abzorb's Masterclass, this perception is set to change.
“We work with hundreds of partners across the UK, and time and again we see the same pattern, mobile is the most undersold solution in their portfolio,” said Louise Purdie, Head of Indirect at Abzorb Partners. “Our Mobile Masterclass will show MSPs and VARs how to flip that on its head to turn mobile into a margin-rich, retention-boosting part of their core business.”
In a time where hybrid workforces and IoT technologies are reshaping business operations, the relevance of mobile connectivity cannot be overstated. Yet, a gap remains due to either a lack of confidence in selling mobile or an unawareness of its potential benefits to existing clientele.
Abzorb's Mobile Masterclass aims to bridge this gap. It equips attendees with:
- A comprehensive understanding of mobile opportunities within their current customer base
- Practical strategies for effective mobile positioning, packaging, and pricing
- Insights into mobile-first applications and successful customer stories
- An introduction to Abzorb's flexible partner-led mobile solutions, featuring 24/7 support and a customisable portal
With over 25 years of industry experience, Abzorb is committed to supporting partners in distinguishing and expanding their offerings. The Masterclass creates a vendor-neutral space for VARs and MSPs to enhance their skills, share insights, and implement tangible strategies.
Purdie's core message to partners resonates clearly—it’s time to integrate mobile into the essential features of your business journey. The focus extends beyond SIMs to encompass a broader mobile-first strategy, enriching the spectrum of services offered to customers.
As partners gear up for the Masterclass, Abzorb's long-standing legacy of innovation and partner-focused growth assures them they are well on their way to harnessing the full potential of mobile.
