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AI, services and specialisation drive the next wave of IT growth

Bobby Eagle, Senior Director, Global External Communications at TD SYNNEX, discusses the findings of the company’s Fourth Annual Direction of Technology Report, which highlights how blending AI-driven transformation with resilient cybersecurity frameworks, deep specialisation and automation-enabled talent drives growth despite persisting macroeconomic challenges. Bobby explains how this year’s edition offers a more thorough look at the market than ever before, with a new structure that provides in-depth data for geographic regions, partner types and technology sectors – creating a sharper lens on how to deliver value across the global technology ecosystem.

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Delivering digital transformation without the elephant sandwich

Matthew Irish, General Manager, Digital Services at Apogee Corporation, explains how and why many companies still find the idea of digital transformation overwhelming with multi-year projects that cost a fortune and never seem to end. Too often, businesses try to swallow the entire ‘elephant’ at once, leading to a massive, expensive, company-wide overhaul that creates more chaos than it solves. Matt outlines an alternative, smarter, less stomach-churning way to approach digital transformation. Instead of a huge, high-stakes project, he recommends a step-by-step approach that tackles one process at a time, making it easier to manage, less disruptive, and way more effective.

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General disillusionment with GenAI - but (other) AI can help

Maxime Vermeir, Senior Director of AI Strategy at ABBYY, discusses the results from ABBYY’s State of Intelligent Automation: GenAI Confessions 2025 survey, which reveals challenges in implementing Generative AI (GenAI) – prompting the use of other AI to improve outputs. He explains that businesses are spending money on GenAI tools that promise more than they can provide and advises that before moving forward with leveraging GenAI tools for agentic AI, companies need to first evaluate their current processes and create a visibility map of their workflow with data analytics tools such as process intelligence.

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GTIA acts as a collaboration catalyst for the global channel community
  • Posted on 6th October 2025 in by Phil Alsop

Dan Wensley, CEO, GTIA, talks about the role of the association as it unites ITSPs, MSPs, vendors and distributors as they address the challenges, and opportunities, of AI, cybersecurity and cloud, alongside an ongoing focus on both sustainability and digital transformation. Dan also looks forward to the first ChannelCon EMEA which very much represents the best of the GTIA - bringing the channel ecosystem together to discuss the key technology and business topics which are impacting their customers’ day to day operations and future plans.

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Tool overload driving agent fatigue and missed threats

Adam Pitton, Heimdal Security cybersecurity advisor and former UK cyber detective, discusses the findings of the company’s recent survey 80 North American MSPs, showing that fragmented security stacks drive fatigue, missed threats, and business inefficiency. Security tools meant to protect managed service providers are instead overwhelming them. Adam explains what’s going wrong and what needs to happen in order to ensure that MSPs can make agent fatigue a thing of the past.

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Cybersecurity and AI – helping SMEs understand an exciting future

Mike DePalma, VP, SMB Business Development, OpenText Cybersecurity, discusses the continuing evolution of cybersecurity alongside rapidly emerging AI solutions - with agentic AI gaining significant momentum - explaining where Endpoint Detection + Response (EDR) sits in this rapidly evolving landscape and how OpenText is developing its Partner Program to ensure that MSPs and MSSPs can best position themselves to deliver expert advice and technology solutions to address SME concerns around many of their current pain points.

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Chainguard launches Global Partner Program to accelerate trusted open source software adoption

Rob Finn, VP International Sales at Chainguard, discusses the company’s new Global Partner Program, offering flexible incentives, technical enablement, and go-to-market support to empower channel resellers and distributors to lead in secure software delivery. He also provides updates on Chainguard’s recently announced partnerships with both Azul and Orca Security, as well as sharing some insights into the company’s future plans.

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Abstract Security launches PAINT Program to accelerate channel growth

Michael Anderson, VP, Business Development at Abstract Security, discusses the launch of the company’s PAINT Partner Program (Partnerships, Alliances, and INTegrations), designed to empower resellers, MSPs, MSSPs, and technology integrators to deliver differentiated cybersecurity solutions and accelerate revenue growth. Abstract Security’s AI-native modern security operations platform decouples data sources and destinations, offering customisable pipelines, real-time analytics and an AI-powered assistant that simplifies threat investigation and detection across environments.

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How to deliver better outcomes for SMB’s business continuity and disaster recovery priorities - Pt 6

Adam Salley, Sr. Director, Solutions Specialists, Kaseya, shares his thoughts on the future direction of BCDR and advice for MSPs to develop an optimised, comprehensive BCDR offering for SMBs.

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How to deliver better outcomes for SMB’s business continuity and disaster recovery priorities - Pt 5

Adam Salley, Sr. Director, Solutions Specialists, Kaseya, outlines the importance of service productisation and MSP enablement.

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How to deliver better outcomes for SMB’s business continuity and disaster recovery priorities - Pt 4

Adam Salley, Sr. Director, Solutions Specialists, Kaseya, examines the shift to cloud workloads and as well as the importance of commercial flexibility.

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How to deliver better outcomes for SMB’s business continuity and disaster recovery priorities - Pt 3

Adam Salley, Sr. Director, Solutions Specialists, Kaseya, looks at consolidated data protection - endpoints and SaaS.

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News

Ransomware attacks surged by 28% in September, with Industrials and critical infrastructure most vulnerable.
IBM's latest study highlights AI-driven productivity improvements in UK enterprises, amidst challenges in workforce development and investment.
Hewlett Packard Enterprise has tailored its network management solution for the UK to enhance data sovereignty and regulatory compliance.
Vertiv partners with Ezditek to spearhead AI-ready data centre solutions in line with Saudi Vision 2030.

Expert Opinions

By Caff Allen, Global Head of Learning and Development, Black & White Engineering.
By Gordon Johnson, Senior CFD Manager, Subzero Engineering.
By David Higgins, Senior Director - Field Technology Office, CyberArk.
By Darren Watkins, chief revenue officer at VIRTUS Data Centres.