In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand generation, the realities of account-based strategies, and the challenge of making complex martech ecosystems work seamlessly. Acton also shares her perspective on how AI and automation are reshaping marketing across EMEA markets.
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In this interview, Lee Clark, Cyber Intelligence Production Manager at RH-ISAC, discusses the evolving role of threat intelligence. He explores how organisations are shifting from reactive security approaches toward more actionable, collaborative intelligence sharing models. Clark also reflects on emerging threats, the role of AI in cybersecurity, and the importance of cross-industry cooperation in strengthening collective defence.
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In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how organisations are responding to rising customer and employee expectations through more connected, scalable service models. It examines the balance between AI-driven efficiency and keeping employee service human-centric, along with the role of integration, data, and automation in improving speed and experience across global teams.
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Carlson Choi, COO of Slide, outlines how Slide is rebuilding backup and disaster recovery for modern MSPs, moving away from legacy systems toward a platform built for security, speed, and scale. He discusses continuous product releases, a strict partner-only model, and how automation and AI are being used to speed up recovery and simplify complex operations.
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In this conversation, Daniel Welling, Co-Founder of MSP Finance Team, shares his perspective on the financial realities facing managed service providers today. He explores why profitability can be difficult to track, how gaps in reporting develop, and what stronger financial visibility can unlock. The discussion also looks ahead, touching on exit readiness and how increasing private equity activity is shaping expectations for MSP performance and long-term value.
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In this interview, Cathleen Nelson, VP Cloud Partnership at WSO2, discusses how enterprises are moving from treating AI as an add-on to embedding it at the heart of modern digital architecture. The conversation explores unified agentic systems, responsible AI at scale in regulated industries, and why deploy-anywhere, low-lock-in cloud strategies are becoming critical as organisations transition AI from experimentation to production.
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Robert Tanner, Locker & Vending Solutions Specialist at LapSafe, discusses the AI Smart Locker, which recently won ‘AI & Automation Project of the Year’ at the MSP Channel Awards. He explains how the platform uses AI to improve locker management, track usage, and automate processes, offering practical insights into modern secure access solutions.
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Mark Banfield, Chief Revenue Officer at TeamViewer, discusses how the company is using its Tia (TeamViewer Intelligent Assistant) and a ‘shift left’ approach to move IT support from reactive to more proactive and predictive models. The conversation explores how AI captures insights from remote support sessions to drive automation, how TeamViewer is combining remote connectivity with autonomous endpoint management, and how the TeamViewer ONE platform is helping MSPs reduce tool sprawl and improve efficiency.
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In this discussion, David Primor, CEO of Cynomi, and Dennis Boone, President of SlashBlue, explore why third-party risk management is rapidly becoming essential for MSPs and MSSPs. They share real-world insights on scalability, client education, and how platforms like Cynomi are helping to transform vendor risk into a major growth opportunity.
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In this interview, Jack Cooke, Senior Director of Global Partner Programs at Inforcer, discusses how MSPs are evolving in response to AI, security and the growing complexity of the Microsoft ecosystem. He explores the shift towards consolidation, compliance-led security, and service-based models that help partners simplify delivery and scale effectively. Cooke also shares how modern partner programs must go beyond rebates to deliver real operational value and enable MSP differentiation.
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As AI tools evolve into a rapidly growing digital workforce, organisations are being forced to rethink how they secure them. In this conversation, Steve Wilson, Chief AI Officer at Exabeam, explains why AI agents should be treated like employees with identities, access controls, and oversight, and why the future of cybersecurity lies in human-agent teams rather than fully autonomous SOCs.
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In this interview, Melanie Douglas, Sales Manager EMEA & Global Partner Program Manager, discusses how the company is evolving its Microsoft 365 migration expertise into AI readiness, governance, and Copilot enablement. She explores how organisations can better manage data security and governance to ensure successful AI adoption at scale. The conversation also highlights how MSPs can turn AI readiness into a scalable advisory and revenue-generating service.
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