Rishi Kapoor, WW Partner Sales Engineering Leader at Alteryx, shares how Alteryx One and the Partner SE model enable MSPs to transition from infrastructure management to high-value data and AI services. From the McLaren partnership to AI-ready workflows and repeatable data kits, Rishi shares practical lessons for MSPs. He also explores strategies for partner-led growth, achieving measurable business outcomes, and future trends shaping the UK channel.
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In this interview, Lorenzo Romano, CEO of GCX, explores the shift from traditional Service Level Agreements to Experience Level Agreements and what it means for MSPs delivering managed connectivity. He discusses the move towards measuring value through real-world outcomes rather than technical processes alone, and outlines how providers can evolve their service models to stay competitive in a changing market.
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Greg Jones, SVP of MSP Success at Kaseya, discussed the TruPeer initiative and its role in supporting MSPs. He also addressed SMB IT growth, AI adoption, sustainability, and the influence of Gen Y and Gen Z buyers on service delivery and decision-making.
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Will Morey, Managing Director at Gamma, explains why PSTN migration is a scale problem for MSPs, not a technical one. He shows how structured journeys, partner support, and integrated platforms turn forced change into momentum — and why SMBs benefit more from clarity and strong foundations like security, governance, and resilience than from ever more flashy new technologies.
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Steven Heinsius, Vice President of Product Management & Marketing EMEA, explains what sets the new Cisco 360 program apart for MSPs. He highlights how it enables outcome-driven managed services and shares trends and innovations shaping the future of the MSP ecosystem.
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In this interview, Eric Mink, VP of AI Adoption, shares how MSPs can turn AI curiosity into structured, billable services. He explores commercialisation strategies, vertical specialisation, and building scalable IP.
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In this interview, Dave Baggett, SVP/GM Security Suite at Kaseya, discusses how MSPs can tackle rising complexity, manage vendor sprawl, and stay ahead of high-impact incidents. We explore Kaseya’s unified platform strategy, the role of AI in security and automation, and how MSPs can guide SMBs safely into an AI-driven future.
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Martin Jakobsen, Founder and Director of Cybanetix, explains how his team takes a “paranoid” security approach, using AI, automation, and analyst training to proactively detect threats. He discusses why standard cookie-cutter MSSP services often fall short for protecting critical enterprise systems and highlights the challenges and emerging risks of AI adoption.
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Erin McLean, CMO at Cynomi, explains how MSPs can use embedded CISO intelligence to manage enterprise-wide cybersecurity programs. She discusses translating technical controls into business outcomes, engaging non-technical stakeholders, and empowering teams to deliver consistent, high-value services without replacing in-house expertise.
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In this conversation, ESET UK Country Manager, Matt Knell, discusses why MSPs must move beyond basic endpoint protection and adopt a layered, proactive security approach. He shares practical insights on MDR adoption, addressing skills gaps, and how MSPs can turn cybersecurity into a trust-building, revenue-driving service.
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Softcat’s Dean Gardner (Technology Director) and Adam Harding (Head of OCTO) unpack the findings of the organisation's latest Business Tech Report. From agentic AI and ransomware resilience to sustainability and geopolitics, they reveal what will truly define technology decisions in 2026. https://www.softcat.com/content-hub/business-tech-report-2025
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Joshua Clay, Senior Director Solutions Engineering at Dynatrace, discusses the findings of the company’s ‘The State of Observability Report 2025’, which reveals that while AI adoption is accelerating, concerns about reliability and trust make it challenging to transition initiatives from concept to production. To address this, business leaders are prioritising observability solutions to scale their AI projects, with more than two-thirds (70%) saying observability budgets have increased in the past year.
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