NEWS
Rethinking marketing across EMEA: scale, strategy & AI
  • Posted on 29th May 2026 in by Phil Alsop

In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand generation, the realities of account-based strategies, and the challenge of making complex martech ecosystems work seamlessly. Acton also shares her perspective on how AI and automation are reshaping marketing across EMEA markets.

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Strengthening cyber threat intelligence through information sharing and collaboration
  • Posted on 29th May 2026 in by Phil Alsop

In this interview, Lee Clark, Cyber Intelligence Production Manager at RH-ISAC, discusses the evolving role of threat intelligence. He explores how organisations are shifting from reactive security approaches toward more actionable, collaborative intelligence sharing models. Clark also reflects on emerging threats, the role of AI in cybersecurity, and the importance of cross-industry cooperation in strengthening collective defence.

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Rising customer expectations and the future of human-centric, AI-powered employee service
  • Posted on 27th May 2026 in by Phil Alsop

In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how organisations are responding to rising customer and employee expectations through more connected, scalable service models. It examines the balance between AI-driven efficiency and keeping employee service human-centric, along with the role of integration, data, and automation in improving speed and experience across global teams.

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NEWS
How Slide is rethinking backup and disaster recovery for MSPs
  • Posted on 13th May 2026 in by Phil Alsop

Carlson Choi, COO of Slide, outlines how Slide is rebuilding backup and disaster recovery for modern MSPs, moving away from legacy systems toward a platform built for security, speed, and scale. He discusses continuous product releases, a strict partner-only model, and how automation and AI are being used to speed up recovery and simplify complex operations.

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Financial visibility, profitability, and exit readiness in the MSP market
  • Posted on 11th May 2026 in by Phil Alsop

In this conversation, Daniel Welling, Co-Founder of MSP Finance Team, shares his perspective on the financial realities facing managed service providers today. He explores why profitability can be difficult to track, how gaps in reporting develop, and what stronger financial visibility can unlock. The discussion also looks ahead, touching on exit readiness and how increasing private equity activity is shaping expectations for MSP performance and long-term value.

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Architecting the agentic enterprise: How AI is reshaping modern cloud platforms
  • Posted on 11th May 2026 in by Phil Alsop

In this interview, Cathleen Nelson, VP Cloud Partnership at WSO2, discusses how enterprises are moving from treating AI as an add-on to embedding it at the heart of modern digital architecture. The conversation explores unified agentic systems, responsible AI at scale in regulated industries, and why deploy-anywhere, low-lock-in cloud strategies are becoming critical as organisations transition AI from experimentation to production.

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LapSafe AI Smart Locker: exploring AI in secure access
  • Posted on 28th April 2026 in by Phil Alsop

Robert Tanner, Locker & Vending Solutions Specialist at LapSafe, discusses the AI Smart Locker, which recently won ‘AI & Automation Project of the Year’ at the MSP Channel Awards. He explains how the platform uses AI to improve locker management, track usage, and automate processes, offering practical insights into modern secure access solutions.

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From reactive to predictive IT: using AI to transform support models
  • Posted on 23rd April 2026 in by Phil Alsop

Mark Banfield, Chief Revenue Officer at TeamViewer, discusses how the company is using its Tia (TeamViewer Intelligent Assistant) and a ‘shift left’ approach to move IT support from reactive to more proactive and predictive models. The conversation explores how AI captures insights from remote support sessions to drive automation, how TeamViewer is combining remote connectivity with autonomous endpoint management, and how the TeamViewer ONE platform is helping MSPs reduce tool sprawl and improve efficiency.

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Scaling cybersecurity and unlocking third-party risk management for MSP growth
  • Posted on 22nd April 2026 in by Phil Alsop

In this discussion, David Primor, CEO of Cynomi, and Dennis Boone, President of SlashBlue, explore why third-party risk management is rapidly becoming essential for MSPs and MSSPs. They share real-world insights on scalability, client education, and how platforms like Cynomi are helping to transform vendor risk into a major growth opportunity.

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Inside Inforcer’s view on MSP evolution in the Microsoft AI and security era
  • Posted on 22nd April 2026 in by Phil Alsop

In this interview, Jack Cooke, Senior Director of Global Partner Programs at Inforcer, discusses how MSPs are evolving in response to AI, security and the growing complexity of the Microsoft ecosystem. He explores the shift towards consolidation, compliance-led security, and service-based models that help partners simplify delivery and scale effectively. Cooke also shares how modern partner programs must go beyond rebates to deliver real operational value and enable MSP differentiation.

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AI tools to digital employees: why traditional security models are falling behind
  • Posted on 22nd April 2026 in by Phil Alsop

As AI tools evolve into a rapidly growing digital workforce, organisations are being forced to rethink how they secure them. In this conversation, Steve Wilson, Chief AI Officer at Exabeam, explains why AI agents should be treated like employees with identities, access controls, and oversight, and why the future of cybersecurity lies in human-agent teams rather than fully autonomous SOCs.

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Turning data governance into AI readiness for enterprise adoption
  • Posted on 20th April 2026 in by Phil Alsop

In this interview, Melanie Douglas, Sales Manager EMEA & Global Partner Program Manager, discusses how the company is evolving its Microsoft 365 migration expertise into AI readiness, governance, and Copilot enablement. She explores how organisations can better manage data security and governance to ensure successful AI adoption at scale. The conversation also highlights how MSPs can turn AI readiness into a scalable advisory and revenue-generating service.

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News

Robertet Group is advancing its global operations through GTT’s Secure Connect SASE, with the aim of improving cloud access and supporting AI-driven innovation across multiple continents.
Panasonic reveals ELEVATE, aiming to enhance its channel partner programme with tiered structures, training, and strategic incentives.
Paessler appoints Mav Turner as Chief Product Officer to strengthen its focus on IT and OT monitoring development.
Bitdefender has appointed Frank Koelmel as Chief Revenue Officer, aiming to enhance global business growth and drive go-to-market initiatives.

Expert Opinions

By Ed Knight, Director of Global MSP Sales, Paessler GmbH
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