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An intelligence-based approach to addressing the cybersecurity challenge

Vladimir Goliashev, Director of MSSP and MDR of Group-IB, explains why threat intelligence, as part of an overall Unified Risk Platform, is one of the best tools available to help MSPs and MSSPs to help their customers to address the ongoing cybersecurity challenge, primarily by enabling much-better decision-making.

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The digital workplace as the foundation for digital transformation

Erik Nicolai, CEO of Workspace 365, discusses the building blocks of a digital workplace, and more general digital transformation, strategy, highlighting the challenges to be overcome – such as complexity, security, legacy infrastructure, shadow IT and company culture – along with the significant business and employee benefits which are achieved with digital success.

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From billing to business insights

Ben Rogers, Sales Manager, CloudBilling, explains the ways in which the company helps MSPs to overcome multiple billing challenges by providing automation, standardisation and reducing complexity. CloudBilling also offers significant added value with continuously developing business intelligence and data analytics services. MSPs attending our forthcoming flagship, London Managed Services Summit will have a chance to discuss their own billing challenges and requirements with CloudBilling in person.

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The opportunity of cyber risk management

Gartner’s leading cybersecurity analysts, Michael Kranawetter and Jie Zhang, discuss the findings of two recent research reports – the Hype Cycle for Cyber-Risk Management, 2024 and the Hype Cycle for Security Operations, 2024. They share brilliant insights into some of the key topics and trends highlighted, including AI in cyber risk management, SaaS security posture management, Continuous Threat Exposure Management (CTEM), data security governance and Cybersecurity Program Performance Management (CPPM). Gie and Michael also discuss the increasing importance of aligning cybersecurity strategies with business objectives.

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Standing out from the crowd(ed channel)

Carl Berry, Channel Director NW EMEA, at cloud and app security company, F5, to discuss why partner strategies need to evolve in the face of the increasingly competitive market. Carl also comments on where he believes the opportunities lie for the channel ecosystem to diversify and stand out from competitors, with being channel-first, staying laser focused and understanding and addressing customer pain points put forward as key objectives – and shares a couple of partner examples, explaining how F5 is working with both Computacenter and Bluefort Security.

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SonicWall's cybersecurity strategy - made for MS(S)Ps

Michael Crean, Senior Vice President Managed Security Services and Spencer Starkey, Executive VP of Sales and Head of EMEA Channels, both at SonicWall, provide a comprehensive update on the company’s Channel strategy - reporting on the recent Elevate events, some company acquisitions and channel initiatives, the launch of the SonicPlatform, as well as discussing the findings of several cybersecurity research reports. The overwhelming message seems to be that end users are looking for help when it comes to building and optimising their cybersecurity strategies, providing a great business opportunity for both MSPs and specialist MSSPs.

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Programme enhancements signals Veracode’s channel commitment

Chris Peterson, Vice President of Global Channels at Veracode, explains how the enhancements to Veracode’s Velocity Partner and Partner Technical Certification Programmes are a direct result of partner feedback and tailored to meet their varying levels of engagement, investment and needs. The clarity and simplicity of the programme will allow Veracode’s customers to focus more on delivering value and less on navigating complexities, as well as driving advancements in application risk management.

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AI-First approach provides innovation success

Steve Young, UK SVP and MD, Dell Technologies, explains how can businesses can navigate the high upfront cost of AI while aiming for cost-saving and efficiencies, the importance of adopting an 'AI-first' approach to investment and how to go about devising and implementing an organisation-wide AI strategy that balances upfront costs versus anticipated benefits.

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Oxford Ionics’ breakthrough promises ‘useful’ quantum computing within three years

Dr Chris Ballance, co-founder and CEO of Oxford Ionics, explains how the company has developed and proven the building blocks of a high-performance, scalable quantum computer, and has also demonstrated that its quantum chips can be produced at scale in a standard semiconductor factory. Chris says that its chip provides over twice the performance of previous world records - achieved without using error correction – detailing why he believes that useful quantum computers are now within touching distance.

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AI regulation - a delicate balancing act?

Ivana Bartoletti, Global Chief Privacy and AI Governance Officer at Wipro, also a Council of Europe adviser on AI and human rights, provides some fascinating insights into the EU AI Act, the UK’s upcoming AI Bill, as well as relevant US legislation, in terms of how much AI regulation is actually based on existing laws around privacy and non-discrimination and also about achieving the balance between AI innovation and AI ethics. Ultimately, AI is set to make a major, positive contribution to our quality of life, so long as AI-driven challenges, such as misinformation and bias, can be kept under control.

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Community Shield empowers MSPs

Dor Eisner, CEO and Co-Founder of Guardz. Discusses the launch of the company’s new, free Community Shield plan for MSPs. The offering is designed to help MSPs secure and insure their internal operations, offering automated detection and response across identities, emails, devices, and data. The Community Shield plan features a unified security platform that eliminates the need for multiple vendors, offering both ease of use and comprehensive protection. Advanced automation and AI streamline security operations, while the Guardz Growth Hub provides tools and resources to help MSPs confidently grow their businesses.

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SMB MSPs - specialisation sales and marketing strategies to help grow the business
  • Posted on 27th August 2024 in by Phil Alsop

Alkesh Soneji, Director - Sales & Marketing, Infrassist, discusses the problems facing SMB MSPs as they are often too busy ‘keeping the lights on’ to be able to devote enough time an effort into growing their businesses. Alkesh offers some excellent advice as to the ways in which these MSPs can overcome this challenge, with industry and/or technology specialisation seen as a great strategy to win new customers relatively easily. He also emphasises the importance of working with digital marketing experts to provide their specialist knowledge along this growth journey.

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News

Jeff Kjeldsen will lead the operations team across atNorth’s data centers in Denmark.
Recent reports from IT security firm Sophos have underscored the urgent need for action, as managed service providers (MSPs) are facing significant challenges with the ongoing cybersecurity skills shortage.
The 2024 show brings together the entire connectivity and digital infrastructure ecosystem that help to secure, automate and remotely operate increasingly complex network infrastructure.
Three-year project expands production, storage and transport facilities.

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