Standing out from the crowd(ed channel)

Carl Berry, Channel Director NW EMEA, at cloud and app security company, F5, to discuss why partner strategies need to evolve in the face of the increasingly competitive market. Carl also comments on where he believes the opportunities lie for the channel ecosystem to diversify and stand out from competitors, with being channel-first, staying laser focused and understanding and addressing customer pain points put forward as key objectives – and shares a couple of partner examples, explaining how F5 is working with both Computacenter and Bluefort Security.