Reinventing the high-tech company of tomorrow

Deborah Garand, Managing Director - High Tech, Accenture, discusses the findings of the company’s recent ‘As a Service, at Your Service’ research report which looks at the challenges and opportunities for high-tech companies as they look towards as-a-service (aaS) offerings to improve customer value and operational flexibility. The stakes are high, with 97% of executives believing generative AI can expedite the organisation’s strategic shift toward aaS models, while 75% of executives believe that legacy technology hardware companies will no longer exist unless they begin acting more like software companies.