Strategies for MSP growth and success

Gary Pica, Founder, TruMethods, a Kaseya Company, discusses the findings of Kaseya’s 2025 State of the MSP Industry Look Ahead: Trends, Growth and Strategies for Success report. While MSPs have many opportunities to increase their profitability thanks to solutions focusing on cybersecurity, reducing complexity, automation and AI and cloud, alongside maximising managed services and co-managed IT services, a majority of them have perhaps yet to understand how best to achieve the balance required between educating their customers and selling to them.