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Strategies for MSP growth and success

  • Friday, 21st February 2025 Posted 1 year ago in Partner Vendor by Mike Hewitt
Gary Pica, Founder, TruMethods, a Kaseya Company, discusses the findings of Kaseya’s 2025 State of the MSP Industry Look Ahead: Trends, Growth and Strategies for Success report. While MSPs have many opportunities to increase their profitability thanks to solutions focusing on cybersecurity, reducing complexity, automation and AI and cloud, alongside maximising managed services and co-managed IT services, a majority of them have perhaps yet to understand how best to achieve the balance required between educating their customers and selling to them.

Rethinking marketing across EMEA: scale, strategy & AI

Posted 5 hours ago by Sophie Milburn
In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She...

Strengthening cyber threat intelligence through information sharing and collaboration

Posted 7 hours ago by Sophie Milburn
In this interview, Lee Clark, Cyber Intelligence Production Manager at RH-ISAC, discusses the evolving role of threat intelligence. He explores how...

Rising customer expectations and the future of human-centric, AI-powered employee service

Posted 2 days ago by Sophie Milburn
In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how organisations are responding to rising customer and employee...

How Slide is rethinking backup and disaster recovery for MSPs

Posted 2 weeks ago by Sophie Milburn
Carlson Choi, COO of Slide, outlines how Slide is rebuilding backup and disaster recovery for modern MSPs, moving away from legacy systems toward a...

Financial visibility, profitability, and exit readiness in the MSP market

Posted 2 weeks ago by Sophie Milburn
In this conversation, Daniel Welling, Co-Founder of MSP Finance Team, shares his perspective on the financial realities facing managed service...

Architecting the agentic enterprise: How AI is reshaping modern cloud platforms

Posted 2 weeks ago by Sophie Milburn
In this interview, Cathleen Nelson, VP Cloud Partnership at WSO2, discusses how enterprises are moving from treating AI as an add-on to embedding it...

Inside Inforcer’s view on MSP evolution in the Microsoft AI and security era

Posted 1 month ago by Sophie Milburn
In this interview, Jack Cooke, Senior Director of Global Partner Programs at Inforcer, discusses how MSPs are evolving in response to AI, security...

Turning data governance into AI readiness for enterprise adoption

Posted 1 month ago by Sophie Milburn
In this interview, Melanie Douglas, Sales Manager EMEA & Global Partner Program Manager, discusses how the company is evolving its Microsoft 365...

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