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Delivering digital transformation without the elephant sandwich

Matthew Irish, General Manager, Digital Services at Apogee Corporation, explains how and why many companies still find the idea of digital transformation overwhelming with multi-year projects that cost a fortune and never seem to end. Too often, businesses try to swallow the entire ‘elephant’ at once, leading to a massive, expensive, company-wide overhaul that creates more chaos than it solves. Matt outlines an alternative, smarter, less stomach-churning way to approach digital transformation. Instead of a huge, high-stakes project, he recommends a step-by-step approach that tackles one process at a time, making it easier to manage, less disruptive, and way more effective.

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General disillusionment with GenAI - but (other) AI can help

Maxime Vermeir, Senior Director of AI Strategy at ABBYY, discusses the results from ABBYY’s State of Intelligent Automation: GenAI Confessions 2025 survey, which reveals challenges in implementing Generative AI (GenAI) – prompting the use of other AI to improve outputs. He explains that businesses are spending money on GenAI tools that promise more than they can provide and advises that before moving forward with leveraging GenAI tools for agentic AI, companies need to first evaluate their current processes and create a visibility map of their workflow with data analytics tools such as process intelligence.

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GTIA acts as a collaboration catalyst for the global channel community
  • Posted on 6th October 2025 in by Phil Alsop

Dan Wensley, CEO, GTIA, talks about the role of the association as it unites ITSPs, MSPs, vendors and distributors as they address the challenges, and opportunities, of AI, cybersecurity and cloud, alongside an ongoing focus on both sustainability and digital transformation. Dan also looks forward to the first ChannelCon EMEA which very much represents the best of the GTIA - bringing the channel ecosystem together to discuss the key technology and business topics which are impacting their customers’ day to day operations and future plans.

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Tool overload driving agent fatigue and missed threats

Adam Pitton, Heimdal Security cybersecurity advisor and former UK cyber detective, discusses the findings of the company’s recent survey 80 North American MSPs, showing that fragmented security stacks drive fatigue, missed threats, and business inefficiency. Security tools meant to protect managed service providers are instead overwhelming them. Adam explains what’s going wrong and what needs to happen in order to ensure that MSPs can make agent fatigue a thing of the past.

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Cybersecurity and AI – helping SMEs understand an exciting future

Mike DePalma, VP, SMB Business Development, OpenText Cybersecurity, discusses the continuing evolution of cybersecurity alongside rapidly emerging AI solutions - with agentic AI gaining significant momentum - explaining where Endpoint Detection + Response (EDR) sits in this rapidly evolving landscape and how OpenText is developing its Partner Program to ensure that MSPs and MSSPs can best position themselves to deliver expert advice and technology solutions to address SME concerns around many of their current pain points.

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Chainguard launches Global Partner Program to accelerate trusted open source software adoption

Rob Finn, VP International Sales at Chainguard, discusses the company’s new Global Partner Program, offering flexible incentives, technical enablement, and go-to-market support to empower channel resellers and distributors to lead in secure software delivery. He also provides updates on Chainguard’s recently announced partnerships with both Azul and Orca Security, as well as sharing some insights into the company’s future plans.

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Abstract Security launches PAINT Program to accelerate channel growth

Michael Anderson, VP, Business Development at Abstract Security, discusses the launch of the company’s PAINT Partner Program (Partnerships, Alliances, and INTegrations), designed to empower resellers, MSPs, MSSPs, and technology integrators to deliver differentiated cybersecurity solutions and accelerate revenue growth. Abstract Security’s AI-native modern security operations platform decouples data sources and destinations, offering customisable pipelines, real-time analytics and an AI-powered assistant that simplifies threat investigation and detection across environments.

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How to deliver better outcomes for SMB’s business continuity and disaster recovery priorities - Pt 6

Adam Salley, Sr. Director, Solutions Specialists, Kaseya, shares his thoughts on the future direction of BCDR and advice for MSPs to develop an optimised, comprehensive BCDR offering for SMBs.

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How to deliver better outcomes for SMB’s business continuity and disaster recovery priorities - Pt 5

Adam Salley, Sr. Director, Solutions Specialists, Kaseya, outlines the importance of service productisation and MSP enablement.

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How to deliver better outcomes for SMB’s business continuity and disaster recovery priorities - Pt 4

Adam Salley, Sr. Director, Solutions Specialists, Kaseya, examines the shift to cloud workloads and as well as the importance of commercial flexibility.

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How to deliver better outcomes for SMB’s business continuity and disaster recovery priorities - Pt 3

Adam Salley, Sr. Director, Solutions Specialists, Kaseya, looks at consolidated data protection - endpoints and SaaS.

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How to deliver better outcomes for SMB’s business continuity and disaster recovery priorities - Pt 2

Adam Salley, Sr. Director, Solutions Specialists, Kaseya, covers cybersecurity threats and risk mitigation.

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News

Chelsea FC and FPT announce a wider partnership, with FPT becoming a Principal Partner through 2025/26, enhancing the club's digital transformation.
SUSE unveils the pioneering SLES 16 with integrated Agentic AI, promising enhanced operational efficiency and unprecedented Linux support lifecycles.
Azul and ActiveViam partner to refine cost optimization for financial analytics, addressing cloud scalability and performance challenges.
Gartner forecasts a $6.08 trillion IT expenditure for 2026, marking a 9.8% growth from 2025. Software, devices, and data centres lead the charge.

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