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Delivering digital transformation, without the elephant sandwich

Matthew Irish, General Manager, Digital Services at Apogee Corporation, explains how and why many companies still find the idea of digital transformation overwhelming with multi-year projects that cost a fortune and never seem to end. Too often, businesses try to swallow the entire ‘elephant’ at once, leading to a massive, expensive, company-wide overhaul that creates more chaos than it solves. Matt outlines an alternative, smarter, less stomach-churning way to approach digital transformation. Instead of a huge, high-stakes project, he recommends a step-by-step approach that tackles one process at a time, making it easier to manage, less disruptive, and way more effective.

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NEWS
General disillusionment with GenAI, but (other) AI can help

Maxime Vermeir, Senior Director of AI Strategy at ABBYY, discusses the results from ABBYY’s State of Intelligent Automation: GenAI Confessions 2025 survey, which reveals challenges in implementing Generative AI (GenAI) – prompting the use of other AI to improve outputs. He explains that businesses are spending money on GenAI tools that promise more than they can provide and advises that before moving forward with leveraging GenAI tools for agentic AI, companies need to first evaluate their current processes and create a visibility map of their workflow with data analytics tools such as process intelligence.

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NEWS
AI continues to drive UK datacentre market expansion
  • Posted on 12th November 2025 in Distributor by Phil Alsop

Daniel Thorpe, Head of EMEA Data Centre Research at JLL, discusses the scale of demand for UK data centre real estate driven by AI, alongside the challenges and opportunities around power availability.

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NEWS
Rethinking MSP Partnerships: Paul Hettesheimer on Building True Support for Service Providers

Paul Hettesheimer, VP Enterprise Sales (US), Hexnode, discusses how many vendors still treat MSPs like resellers, but such a model doesn’t really work – hence, the importance of building a dedicated MSP program that supports how MSPs operate. Hexnode has taken this approach with its Unified Endpoint Management (UEM) for MSPs solution, recently enhanced with an XDR capability. Paul explains how Hexnode supports MSPs in delivering value to their customers as they address the complexities of cybersecurity and more general IT operations.

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NEWS
Park Place Technologies launches 1st ever channel programme in Europe for Entuity Software™ solution

Ian Anderson, Senior Director, Partner Sales, EMEA at Park Place Technologies, outlines the thinking behind the launch and shares his excitement as to the growth opportunity which exists in this space. He explains that, while Entuity Software - available as an on-prem solution as well as cloud based - might be the best kept secret in the world of IT infrastructure monitoring and management, by adding Entuity to the Park Place services portfolio, partners have the opportunity to differentiate themselves in a crowded market, and grow their professional services capabilities as well as software licence revenue, supported by the Entuity technical team.

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Westcon-Comstor cuts carbon emissions, accelerates shift to renewables

Laura Mozden, Global Head of ESG at Westcon-Comstor, discusses the company’s recent Responsible Business Report, which reveals that it now sources 50% of electricity globally from renewables and that Scope 1 and 2 emissions – those that Westcon-Comstor owns or controls either directly or indirectly – fell by 8% and 29% respectively year-on-year, with a total reduction of 24% since FY22, meaning the company is nearly halfway to its 2030 target of a 50% reduction. Having joined Westcon-Comstor earlier this year, Laura outlines how her role will in the coming months at an organisation which prioritises an ESG focus – both as an individual organisation and a as a key influencer within the IT channel.

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A unified standard of cybersecurity excellence

Daniel Ciobanu, CEO & Co-Founder of CyberGlobal, explains how the cybersecurity industry has become overcrowded and fragmented, making it challenging to differentiate between top-tier providers and generic vendors. The lack of standardisation further adds to this issue, leaving businesses uncertain about the effectiveness of their cybersecurity measures. CyberGlobal was founded to address these challenges - with a vision to create a unified, high-quality cybersecurity brand with a global presence by establishing local offices in every country and maintaining consistent delivery standards.

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Metadata emerges as the cornerstone of cyber defence

Mark Jow, Gigamon Technical Evangelist, discusses the company’s recent report, “CISO Insights: Recalibrating Risk in the Age of AI”, which reveals how global CISOs are reshaping 2026 cybersecurity strategies as they seek to effectively secure and manage hybrid cloud infrastructure in the AI era. Mark explains that, as AI accelerates digital transformation and intensifies cyberattacks, data visibility and quality have become mission critical to defending hybrid cloud infrastructure. To keep pace, CISOs now need to gain a deeper level of insight, as increasing traffic volumes add complexity.

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NEWS
The 3 Rs define Netwrix’s channel expansion priorities

Stuart Robson-Frisby as Vice President, Worldwide Channel at Netwrix, outlines the company’s plans to scale its channel-first go-to-market strategy, with his appointment and that of Frank DeCicco as Head of Americas Channel a statement of intent. Stuart explains how Netwrix’s investment in its partner community, combined with its clear vision for identity-first security – delivered via its Netwrix 1Secure™ platform - creates a powerful opportunity for partners and end users alike.

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AI, services and specialisation drive the next wave of IT growth

Bobby Eagle, Senior Director, Global External Communications at TD SYNNEX, discusses the findings of the company’s Fourth Annual Direction of Technology Report, which highlights how blending AI-driven transformation with resilient cybersecurity frameworks, deep specialisation and automation-enabled talent drives growth despite persisting macroeconomic challenges. Bobby explains how this year’s edition offers a more thorough look at the market than ever before, with a new structure that provides in-depth data for geographic regions, partner types and technology sectors – creating a sharper lens on how to deliver value across the global technology ecosystem.

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NEWS
Delivering digital transformation without the elephant sandwich

Matthew Irish, General Manager, Digital Services at Apogee Corporation, explains how and why many companies still find the idea of digital transformation overwhelming with multi-year projects that cost a fortune and never seem to end. Too often, businesses try to swallow the entire ‘elephant’ at once, leading to a massive, expensive, company-wide overhaul that creates more chaos than it solves. Matt outlines an alternative, smarter, less stomach-churning way to approach digital transformation. Instead of a huge, high-stakes project, he recommends a step-by-step approach that tackles one process at a time, making it easier to manage, less disruptive, and way more effective.

Watch Online
NEWS
General disillusionment with GenAI - but (other) AI can help

Maxime Vermeir, Senior Director of AI Strategy at ABBYY, discusses the results from ABBYY’s State of Intelligent Automation: GenAI Confessions 2025 survey, which reveals challenges in implementing Generative AI (GenAI) – prompting the use of other AI to improve outputs. He explains that businesses are spending money on GenAI tools that promise more than they can provide and advises that before moving forward with leveraging GenAI tools for agentic AI, companies need to first evaluate their current processes and create a visibility map of their workflow with data analytics tools such as process intelligence.

Watch Online

News

Chronosphere unveils AI-guided troubleshooting to transform incident resolution

Chronosphere introduces innovative AI-guided solutions to enhance production incident troubleshooting, reducing MTTR and on-call stress for engineering teams.

Pioneering the next era of interconnection with 800GE technology

DE-CIX propels Deutsche Glasfaser into the future with 800GE connectivity, marking a landmark in global interconnection and network efficiency.

Vertiv supplies Digital Realty's first Italian data centre

Vertiv, in collaboration with Digital Realty, embarks on a groundbreaking data centre project in Rome, enhancing Europe's digital infrastructure network.

Cloudsmith unveils AI-driven model context protocol server

Cloudsmith launches its MCP Server to seamlessly integrate AI with software development workflows.

Expert Opinions

Smart Shields, Smarter Threats: The Dual-Use Dilemma of AI in Cybersecurity

By David Hood, CEO, ANSecurity.

The Ultimate 2025 Checklist for Enterprise Storage

By Eric Herzog, CMO, Infinidat.

Put a price on security with Value at Risk

By Matt Middleton-Leal, Managing Director Northern Europe, Qualys.

"Redefining the Journey: Tech-Agnostic Microgrids for Data Centres"

By Ben Pritchard, AVK CEO.

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