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SMB MSPs - specialisation sales and marketing strategies to help grow the business
  • Posted on 27th August 2024 in by Phil Alsop

Alkesh Soneji, Director - Sales & Marketing, Infrassist, discusses the problems facing SMB MSPs as they are often too busy ‘keeping the lights on’ to be able to devote enough time an effort into growing their businesses. Alkesh offers some excellent advice as to the ways in which these MSPs can overcome this challenge, with industry and/or technology specialisation seen as a great strategy to win new customers relatively easily. He also emphasises the importance of working with digital marketing experts to provide their specialist knowledge along this growth journey.

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Strengthening cybersecurity resilience in a changing world

Hugo Bishop, Regional Sales Director - Northern Europe, Stellar Cyber, explains how MSSPs need to ensure that their SOC platform is designed to address the many, constantly evolving cybersecurity challenges they and their customers face in today’s digital workplace. Hugo goes on to explain that the features of a modern SOC platform should include: data integration, detection, signal correlation, analyst assistance and hyper automation.

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A new era for the Red Hat ecosystem

Fevzi Konduk, EMEA Head of Software and ISV partners at Red Hat, explains Red Hat how the company’s ongoing work to transform the global partner engagement experience and offer greater simplicity, choice and flexibility to partners collaborating with the company, has already delivered a modular, globally standardised Partner Program, with streamlined partner incentives and an enhanced digital experience, as part of an ongoing process based on regular partner ecosystem feedback.

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World Quantum Readiness Day focuses on futureproofing cybersecurity

Dr. Avesta Hojjati, VP of Engineering at DigiCert, explains the thinking behind the creation of the first ever World Quantum Readiness Day – detailing the very real threat that quantum computing could compromise existing cryptographic algorithms used to secure data and the need for organisations to adopt a proactive stance on quantum readiness to safeguard against potential attacks.

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Infinidat raises the bar for cyber resilient storage services
  • Posted on 8th August 2024 in by Phil Alsop

Eric Herzog, Infinidat CMO, outlines the company’s recent technology launch – the InfiniBox G4 family of cyber secure storage arrays, which incorporates InfiniSafe, InfiniVerse and Storage as a Service innovations. As ever, Eric’s technology and business insights, with a particular focus on the need for end users to understand how storage and security come together as the foundation for an effective and optimised cyber resilience strategy, are invaluable.

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AI and cybersecurity – a marriage made in heaven or hell?

Dennis Xu, VP Analyst, KI Leader, Gartner, discusses the coming together of AI and cybersecurity – in particular the rapid evolution of generative AI and its likely impact on cybersecurity – providing some valuable, actionable insights for navigating the GenAI hype to create real value. Dennis also comments on the need for organisations to reconsider their cyber resilience strategies in the wake of the recent Crowdstrike incident.

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Upskilling underpins every successful channel organisation

Michael Ćaćić-Escalera, Director of Pax8 Academy, Pax8, discusses the importance of MSPs and other channel organisations ensuring a constant programme of upskilling – both in terms of the technologies they are selling to their customers and the development of the skills required to develop and grow their businesses to best meet end users’ expectations. Indeed, in such a dynamic IT sector, ongoing upskilling has never been so important, and Pax8’s own Beyond EMEA 24 event is a great education opportunity later this year.

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Redefining energy-efficient processing

Brandon Lucia, a Carnegie Mellon professor who recently founded Efficient Computer, a company that is producing a general purpose chip said to be up to 100 times more energy-efficient than leading general-purpose CPUs, talks through the company’s reconfigurable dataflow processor architecture, explaining just how much of an impact he believes this innovation will have where AI and ML are used in IoT devices at the edge and, maybe overtime, in the data centre itself.

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The XDR platform that offers total security

Morten Kjaersgaard, Chairman and Founder of Heimdal, discusses the benefits of the company’s unified XDR platform, the opportunities this provides for MSPs and more specialised MSSPs and also offers some fascinating insights into the cybersecurity challenges and opportunities facing the industry in the coming months.

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Telecoms: to infinity and beyond!

Peter Terry-Brown, General Manager, Positioning and Timing Business Unit, Spirent, discusses the current state of the telecommunications industry and explains that its future lies skyward – exploring the possibilities of satellite-based telecommunications and a corresponding shrinking of earthbound telecoms infrastructure.

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Database monitoring and management for the digital age

Per Christopher Undheim, Product Manager, dbWatch, explains the company’s dbWatch Control Center, a database operations solution, combining monitoring, management, dashboards, reporting, security compliance, tuning and automation capabilities across multiple database platforms, allowing MSPs to become more efficient in how to discover and correct issues, allowing them to manage more databases with the same staff, lowering the cost of providing their services.

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WOMEN IN IT – SOPHIE BROWN, FLOWLIO

Sophie Brown, Commercial Director, Flowlio Ltd, talks through her career to date, from dropping out of university to her role today on the board of a software-as-a-service start-up. As a dedicated advocate for women in tech, and deeply committed to fostering inclusivity and diversity within the industry, Sophie shares her thoughts on the changes she has seen when it comes to DEI and, importantly, what still needs to be addressed to ensure that the IT industry provides the right opportunities for all.

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News

EKINOPS says that ADNOV, the solution provider that supports French notaries in their digital transformation, has successfully deployed over 3,000 sites with a new network offering built on its SD-WAN Xpress...
A significant 85 percent of UK data centre businesses report confidence in the cost-effectiveness, reliability, and environmental sustainability of their energy strategies, according to research conducted by...
This acquisition further increases Advania’s UK footprint adding significant scale and depth to its offerings in the market.
A global alliance to empower businesses with robust cyber defence in today's digital era.

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