Optimising Client Relationships and Service Delivery for MSP Success
Explore strategies to deepen client relationships and enhance service delivery.
As technology evolves, so must your team. This session will focus on building a future-ready workforce by investing in upskilling, inclusive leadership, and creating a culture of innovation. Learn best practices for recruitment, retention, and employee development to ensure sustained growth.
Ian Luckett is a Business Growth Consultant who specialises in helping business owners in the IT & MSP space. His purpose is to help others out, be that in business or in their personal lives, and he has always had a passion for personal development that has spread over the years into the business world. Aged 27, he discovered his love for leadership, managing and building a team of 65 people in what is now the Virgin Media Network in the South East. In 2016 he founded Innovate to Success with one mission – to help others in business experience the success he’d had over his 20-year career in senior positions. In 2022 The MSP Growth Hub was born, designed to help give MSP business owners the clarity and confidence to harness the ambition of their business that may have felt out of reach, and help them build a business that truly works for them, rather than them for it.
Yvonne is a performance and purpose-driven executive coach, author, consultant and former tech industry leader with over 25 years’ experience delivering commercial success across sales, partnerships, and leadership. Driven by the mission of making coaching and personal development, accessible, affordable and actionable, she founded Coachere. Coachere is a performance and purpose led coaching and consulting business that supports professionals and entrepreneurs turn potential into performance, through coaching, courses and consulting (www.coachere.com). Yvonne is also the Founder and Chair of The Channel Community CIC an inclusive community of like minded people who want to give back by offering free-of-charge mentoring, support and advice to people in the IT Channel (www.thechannelcommunity.com).
Neil has spent the past eight years immersed in the world of MSPs – co-founding, scaling, and successfully exiting his own business earlier this year. With a hands-on approach and a deep understanding of the unique challenges MSPs face, Neil now partners with like-minded businesses to help them grow with clarity and confidence. His mission is to empower MSPs by sharing practical insights and guiding them to become high-performing, owner-independent businesses built to last. Known for his approachable style, energy, honest feedback, and unwavering commitment to success, Neil is passionate about helping others navigate the evolving landscape of managed services.
Nicola Saner is CEO at Chorus (Chorus is a Bristol-based MSSP), where she leads with a strong focus on inclusive leadership, professional development, and cultural transformation. With a background in operations and life coaching, Nicola has driven Chorus’s growth while fostering a workplace culture rooted in equality, diversity, and innovation. She is a passionate advocate for women in tech and leadership, and brings real-world insight into building resilient, future-ready MSP teams.
The MSP Growth Hub is the brainchild of two of the UK’s Leading MSP Growth Experts, Stuart Warwick and Ian Luckett. Our core purpose is to arm ambitious MSPs to scale with confidence and certainty, securing the professional and personal freedom they crave. We work with MSP’s anywhere from £250k up to £5.0m t/o and help them to confidently scale to £1million in revenue or if already there, get to £5million faster!
Email: info@themspgrowthhub.com
Phone: 01582 227 950
Visit MSP Growth HubNinjaOne automates the hardest parts of IT, delivering visibility, security, and control over all endpoints for more than 20,000 customers.
The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. The company seamlessly integrates with a wide range of IT and security technologies. NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support.
NinjaOne is #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management.
Try NinjaOne for free at https://www.ninjaone.com/freetrialform/
Email: sales@ninjaone.com
Phone: +44 20 3880 9027
Visit NinjaOneExplore strategies to deepen client relationships and enhance service delivery. This roundtable will discuss tailored client services, proactive support, and creating long-term client value through ongoing engagement, helping MSPs differentiate themselves in the competitive landscape.
Learn actionable strategies for growing, scaling, and profiting from your MSP business. Discover how to position your business for a future sale, improve profitability, and create long-term value through strategic planning, business model optimisation, and market positioning.
Cybersecurity remains the number one priority for MSPs, but the threat landscape is expanding fast. This roundtable will explore how MSPs can build more robust cyber practices that go beyond defence – incorporating governance, compliance and cyber insurance requirements into their security strategies. As regulations tighten and customers demand greater accountability, MSPs need to adopt proactive threat detection, incident response and risk management frameworks that stand up to scrutiny. We’ll also look at how supply chain vulnerabilities, hybrid environments and geopolitical instability are shaping new resilience strategies, and how MSPs can turn this growing complexity into a competitive advantage.
AI and automation are no longer experimental add-ons – they are the backbone of next-generation MSP operations. This session will explore how MSPs can integrate AI-driven tools not just to optimise workflows, but to build intelligent, observable environments that provide deep visibility into performance, security and client experience. We’ll discuss how observability platforms, predictive analytics and automated remediation can help MSPs operate more efficiently, reduce human error and scale confidently. Real-world use cases will highlight how leading MSPs are overcoming integration challenges, managing data complexity and measuring ROI from these technologies.
Building a future-ready workforce remains critical for MSP growth, but the skills required are evolving rapidly. This roundtable will focus on how MSPs can attract, develop and retain talent in an era defined by distributed IT, hybrid cloud and edge computing. We’ll explore how leadership models are adapting to support remote and geographically dispersed teams, how MSPs can upskill staff to handle increasingly complex environments, and how to build cultures that encourage innovation and resilience. With AI and automation changing job roles, we’ll also examine how to balance human expertise with technology augmentation to build agile, motivated teams for the decade ahead.
Client expectations are shifting as IT environments become more complex and distributed. In this roundtable, we’ll explore how MSPs can build deeper, more strategic client relationships by innovating their service portfolios and partnering effectively within ecosystems and marketplaces. We’ll look at how tailored service delivery, co-managed models and modular platform approaches can create new value streams, as well as how MSPs can position themselves as orchestrators across hybrid and edge environments. The discussion will focus on differentiation, long-term engagement strategies and how to align client outcomes with evolving technology landscapes.
As the MSP market matures, business leaders are looking for smarter ways to scale, differentiate and maximise long-term value. This session will explore how MSPs can evolve their business models to capture new growth opportunities – from recurring revenue streams and service marketplaces to data-driven services and strategic partnerships. We’ll also discuss M&A dynamics, valuation trends and what buyers are looking for in a modern MSP. Whether your goal is to scale organically, attract investment or prepare for exit, this roundtable will offer practical insights into how to position your business for the next stage of growth.
If you have any questions about the MSP Channel Insights Roundtables, or would like to enquire about participating in, or sponsoring a future event, please contact us using the details below:
Email: sukhi.bhadal@angelbc.com
Phone: +44 (0)24 7671 8970
If you are experiencing issues watching the roundtable session, please use the live chat window in the bottom right of your screen to receive support.