Optimising Client Relationships and Service Delivery for MSP Success
Explore strategies to deepen client relationships and enhance service delivery.
Explore the role of AI and automation in transforming MSP workflows, from automating routine tasks to leveraging data for advanced analytics. This roundtable will discuss overcoming implementation challenges, measuring ROI, and scaling operations safely with AI-driven tools.
Ian Luckett is a Business Growth Consultant who specialises in helping business owners in the IT & MSP space. His purpose is to help others out, be that in business or in their personal lives, and he has always had a passion for personal development that has spread over the years into the business world. Aged 27, he discovered his love for leadership, managing and building a team of 65 people in what is now the Virgin Media Network in the South East. In 2016 he founded Innovate to Success with one mission – to help others in business experience the success he’d had over his 20-year career in senior positions. In 2022 The MSP Growth Hub was born, designed to help give MSP business owners the clarity and confidence to harness the ambition of their business that may have felt out of reach, and help them build a business that truly works for them, rather than them for it.
Speaker biography will be available soon.
Rob Morrow is the Managing Director of We Do Your Group, a collective of technology companies based in South West England, delivering expert IT support, hosting, digital marketing, communications, broadband, and hardware/software solutions. Supporting over 300 SMEs, Rob leads with a focus on simplifying complexity and delivering scalable, high-quality services that businesses can rely on. A Fellow of the British Computer Society (BCS), Rob is passionate about solving problems through lateral thinking, systems, and smart processes. His leadership has taken the group to major milestones, including UKAS-accredited ISO 27001 and ISO 9001 certifications and recognition as an NCSC-approved Cyber Advisor. At the core of Rob’s approach is a belief in freedom through quality: We Do Your Group doesn’t lock in customers or employees—people stay because they want to. That principle has shaped a culture of trust, transparency, and continuous improvement that delivers real value to clients and teams alike.
Joe Burns, CEO of Reformed IT and founder of MSP Blueprint, is a distinguished entrepreneur who shares his journey and strategies for scaling and exiting MSP businesses. At Reformed IT, he drives exceptional growth, and through MSP Blueprint, he guides other MSPs towards strategic expansion and successful exits. His insights are drawn from firsthand experience, making him a sought-after speaker for MSP growth and acquisition strategies. Joe’s dual expertise not only enhances his own ventures but also empowers other MSP leaders to elevate their operations and prepare for profitable futures.
Adam Bovan is the Managing Director of Singularitee, a Managed Service Provider focused on delivering smart and efficient IT solutions and support for their Clients. Over the past few years, Adam has led his team in developing internal tools that use AI and automation to develop key processes like ticket triage, system monitoring, workflow management and reporting. With a deep interest in automation, Adam enjoys turning complex technical challenges into simple, effective processes. For Singularitee, AI and automations tools aren't a future concept, it's something they use day to day to reshape how as an MSP Provider they operate and deliver value.
The MSP Growth Hub is the brainchild of two of the UK’s Leading MSP Growth Experts, Stuart Warwick and Ian Luckett. Our core purpose is to arm ambitious MSPs to scale with confidence and certainty, securing the professional and personal freedom they crave. We work with MSP’s anywhere from £250k up to £5.0m t/o and help them to confidently scale to £1million in revenue or if already there, get to £5million faster!
Email: info@themspgrowthhub.com
Phone: 01582 227 950
Visit MSP Growth HubExplore strategies to deepen client relationships and enhance service delivery. This roundtable will discuss tailored client services, proactive support, and creating long-term client value through ongoing engagement, helping MSPs differentiate themselves in the competitive landscape.
Learn actionable strategies for growing, scaling, and profiting from your MSP business. Discover how to position your business for a future sale, improve profitability, and create long-term value through strategic planning, business model optimisation, and market positioning.
Cybersecurity remains the number one priority for MSPs, but the threat landscape is expanding fast. This roundtable will explore how MSPs can build more robust cyber practices that go beyond defence – incorporating governance, compliance and cyber insurance requirements into their security strategies. As regulations tighten and customers demand greater accountability, MSPs need to adopt proactive threat detection, incident response and risk management frameworks that stand up to scrutiny. We’ll also look at how supply chain vulnerabilities, hybrid environments and geopolitical instability are shaping new resilience strategies, and how MSPs can turn this growing complexity into a competitive advantage.
AI and automation are no longer experimental add-ons – they are the backbone of next-generation MSP operations. This session will explore how MSPs can integrate AI-driven tools not just to optimise workflows, but to build intelligent, observable environments that provide deep visibility into performance, security and client experience. We’ll discuss how observability platforms, predictive analytics and automated remediation can help MSPs operate more efficiently, reduce human error and scale confidently. Real-world use cases will highlight how leading MSPs are overcoming integration challenges, managing data complexity and measuring ROI from these technologies.
Building a future-ready workforce remains critical for MSP growth, but the skills required are evolving rapidly. This roundtable will focus on how MSPs can attract, develop and retain talent in an era defined by distributed IT, hybrid cloud and edge computing. We’ll explore how leadership models are adapting to support remote and geographically dispersed teams, how MSPs can upskill staff to handle increasingly complex environments, and how to build cultures that encourage innovation and resilience. With AI and automation changing job roles, we’ll also examine how to balance human expertise with technology augmentation to build agile, motivated teams for the decade ahead.
Client expectations are shifting as IT environments become more complex and distributed. In this roundtable, we’ll explore how MSPs can build deeper, more strategic client relationships by innovating their service portfolios and partnering effectively within ecosystems and marketplaces. We’ll look at how tailored service delivery, co-managed models and modular platform approaches can create new value streams, as well as how MSPs can position themselves as orchestrators across hybrid and edge environments. The discussion will focus on differentiation, long-term engagement strategies and how to align client outcomes with evolving technology landscapes.
As the MSP market matures, business leaders are looking for smarter ways to scale, differentiate and maximise long-term value. This session will explore how MSPs can evolve their business models to capture new growth opportunities – from recurring revenue streams and service marketplaces to data-driven services and strategic partnerships. We’ll also discuss M&A dynamics, valuation trends and what buyers are looking for in a modern MSP. Whether your goal is to scale organically, attract investment or prepare for exit, this roundtable will offer practical insights into how to position your business for the next stage of growth.
If you have any questions about the MSP Channel Insights Roundtables, or would like to enquire about participating in, or sponsoring a future event, please contact us using the details below:
Email: sukhi.bhadal@angelbc.com
Phone: +44 (0)24 7671 8970
If you are experiencing issues watching the roundtable session, please use the live chat window in the bottom right of your screen to receive support.