Explore strategies to deepen client relationships and enhance service delivery. This roundtable will discuss tailored client services, proactive support, and creating long-term client value through ongoing engagement, helping MSPs differentiate themselves in the competitive landscape.
Jay is a serial entrepreneur who launched his first tech company at 21, scaled it successfully, and exited by 34. After some time recharging in Cyprus, he returned to the UK with a clear mission: to build an innovative tech business that brings IT and Communications together—with a team that shares in its success through an EMI scheme. Jay leads the company’s acquisitions strategy and has a strong focus on sales and technology. A self-confessed AI geek, he’s often found building bots and exploring the latest in artificial intelligence. Outside of work, Jay is a property investor, a certified Divemaster, and a proud husband and dad to two daughters, Macey and Rosie. In classic Jay style, the family dog is named “Dave” after the company’s finance director.
With over 25 years of success in the IT industry, Paul Lloyd is a highly respected sales and marketing professional specialising in leading teams to deliver impactful sales strategies. Paul was pivotal in scaling a start-up to over 100 employees and $100 million in revenue. Since then, he has served as Interim Sales Director for several prominent brands in the cloud and security sectors, managing revenues of up to £100 million annually. Paul's expertise and contributions have been recognised on the prestigious CRN A-List for 7 years. He has also served for 5 years as a judge at the CRN Annual Industry Awards, further solidifying his credibility in the industry. Paul is a dynamic, engaging speaker and Association of Professional Speakers member. He frequently conducts workshops on sales and marketing for small businesses, sharing insights drawn from his extensive experience. Paul's deep knowledge of sales processes, social media marketing, and innovative growth techniques has enabled organisations to achieve annual growth exceeding 30%. His ability to manage high-performance sales teams has been a key factor in this success. Through Sellerly, he partners with businesses to refine their sales propositions, recruit and manage high-performance sales teams, implement CRM systems, and design effective growth strategies and sales campaigns.
With over two decades of experience spanning technical, service delivery, and leadership roles on a multinational scale, Michelle's transformed chaotic service desks into streamlined operations—from tiny squads to departments of 70+, managing 10,000+ tickets monthly in 24/7 environments. Her journey has led her to a pivotal point: channelling her skills and knowledge back into the MSP community and IT world. Michelle's dedicated to assisting others achieve operational excellence. Her mission? Help 350,000 IT professionals by 2032 ditch the chaos and focus on what matters. Her expertise is grounded in real-world experience, navigating the challenges that keep service managers awake at night.
Craig Sharp is a stakeholder and driving force behind Midlands based MSP Abussi Ltd. Founded in 1995, Abussi has transitioned over 30 years from software into break-fix hardware and then into MSP services for the past 15 years. Craig believes passionately that there is a key to business success - relationships. Craig knows from experience that you claim and retain clients based upon your relationship and the best ones can be achieved within businesses where those relationships can be grown into a Trusted Advisor role Most importantly Craig has a passion to educate and inform; it informs the way Craig talks to clients about new services which will transform their business.
Speaker biography will be available soon.
Speaker biography will be available soon.
The MSP Growth Hub is the brainchild of two of the UK’s Leading MSP Growth Experts, Stuart Warwick and Ian Luckett. Our core purpose is to arm ambitious MSPs to scale with confidence and certainty, securing the professional and personal freedom they crave. We work with MSP’s anywhere from £250k up to £5.0m t/o and help them to confidently scale to £1million in revenue or if already there, get to £5million faster!
Email: info@themspgrowthhub.com
Phone: 01582 227 950
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NinjaOne automates the hardest parts of IT, delivering visibility, security, and control over all endpoints for more than 20,000 customers.
The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. The company seamlessly integrates with a wide range of IT and security technologies. NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support.
NinjaOne is #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management.
Try NinjaOne for free at https://www.ninjaone.com/freetrialform/
Email: sales@ninjaone.com
Phone: +44 20 3880 9027
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AI and automation are no longer experimental add-ons – they are the backbone of next-generation MSP operations. This session will explore how MSPs can integrate AI-driven tools not just to optimise workflows, but to build intelligent, observable environments that provide deep visibility into performance, security and client experience. We’ll discuss how observability platforms, predictive analytics and automated remediation can help MSPs operate more efficiently, reduce human error and scale confidently. Real-world use cases will highlight how leading MSPs are overcoming integration challenges, managing data complexity and measuring ROI from these technologies.
Building a future-ready workforce remains critical for MSP growth, but the skills required are evolving rapidly. This roundtable will focus on how MSPs can attract, develop and retain talent in an era defined by distributed IT, hybrid cloud and edge computing. We’ll explore how leadership models are adapting to support remote and geographically dispersed teams, how MSPs can upskill staff to handle increasingly complex environments, and how to build cultures that encourage innovation and resilience. With AI and automation changing job roles, we’ll also examine how to balance human expertise with technology augmentation to build agile, motivated teams for the decade ahead.
Client expectations are shifting as IT environments become more complex and distributed. In this roundtable, we’ll explore how MSPs can build deeper, more strategic client relationships by innovating their service portfolios and partnering effectively within ecosystems and marketplaces. We’ll look at how tailored service delivery, co-managed models and modular platform approaches can create new value streams, as well as how MSPs can position themselves as orchestrators across hybrid and edge environments. The discussion will focus on differentiation, long-term engagement strategies and how to align client outcomes with evolving technology landscapes.
As the MSP market matures, business leaders are looking for smarter ways to scale, differentiate and maximise long-term value. This session will explore how MSPs can evolve their business models to capture new growth opportunities – from recurring revenue streams and service marketplaces to data-driven services and strategic partnerships. We’ll also discuss M&A dynamics, valuation trends and what buyers are looking for in a modern MSP. Whether your goal is to scale organically, attract investment or prepare for exit, this roundtable will offer practical insights into how to position your business for the next stage of growth.
If you have any questions about the MSP Channel Insights Roundtables, or would like to enquire about participating in, or sponsoring a future event, please contact us using the details below:
Email: sukhi.bhadal@angelbc.com
Phone: +44 (0)24 7671 8970
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