Ian Luckett

MSP Growth Expert & Co Owner

The MSP Growth Hub

Ian Luckett is a Business Growth Consultant who specialises in helping business owners in the IT & MSP space.  His purpose is to help others out, be that in business or in their personal lives, and he has always had a passion for personal development that has spread over the years into the business world. Aged 27, he discovered his love for leadership, managing and building a team of 65 people in what is now the Virgin Media Network in the South East.  In 2016 he founded Innovate to Success with one mission – to help others in business experience the success he’d had over his 20-year career in senior positions. In 2022 The MSP Growth Hub was born, designed to help give MSP business owners the clarity and confidence to harness the ambition of their business that may have felt out of reach, and help them build a business that truly works for them, rather than them for it.

Jay Ball

CEO

Flotek

Jay is a serial entrepreneur who launched his first tech company at 21, scaled it successfully, and exited by 34. After some time recharging in Cyprus, he returned to the UK with a clear mission: to build an innovative tech business that brings IT and Communications together—with a team that shares in its success through an EMI scheme. Jay leads the company’s acquisitions strategy and has a strong focus on sales and technology. A self-confessed AI geek, he’s often found building bots and exploring the latest in artificial intelligence. Outside of work, Jay is a property investor, a certified Divemaster, and a proud husband and dad to two daughters, Macey and Rosie. In classic Jay style, the family dog is named “Dave” after the company’s finance director.

Paul Lloyd

Director

Sellerly Limited

With over 25 years of success in the IT industry, Paul Lloyd is a highly respected sales and marketing professional specialising in leading teams to deliver impactful sales strategies. Paul was pivotal in scaling a start-up to over 100 employees and $100 million in revenue. Since then, he has served as Interim Sales Director for several prominent brands in the cloud and security sectors, managing revenues of up to £100 million annually. Paul's expertise and contributions have been recognised on the prestigious CRN A-List for 7 years. He has also served for 5 years as a judge at the CRN Annual Industry Awards, further solidifying his credibility in the industry. Paul is a dynamic, engaging speaker and Association of Professional Speakers member. He frequently conducts workshops on sales and marketing for small businesses, sharing insights drawn from his extensive experience. Paul's deep knowledge of sales processes, social media marketing, and innovative growth techniques has enabled organisations to achieve annual growth exceeding 30%. His ability to manage high-performance sales teams has been a key factor in this success. Through Sellerly, he partners with businesses to refine their sales propositions, recruit and manage high-performance sales teams, implement CRM systems, and design effective growth strategies and sales campaigns.

Michelle Coombs

Director

Oprising Ltd

With over two decades of experience spanning technical, service delivery, and leadership roles on a multinational scale, Michelle's transformed chaotic service desks into streamlined operations—from tiny squads to departments of 70+, managing 10,000+ tickets monthly in 24/7 environments. Her journey has led her to a pivotal point: channelling her skills and knowledge back into the MSP community and IT world. Michelle's dedicated to assisting others achieve operational excellence. Her mission? Help 350,000 IT professionals by 2032 ditch the chaos and focus on what matters. Her expertise is grounded in real-world experience, navigating the challenges that keep service managers awake at night.

Craig Sharp

Owner & Founder

Abussi

Craig Sharp is a stakeholder and driving force behind Midlands based MSP Abussi Ltd. Founded in 1995, Abussi has transitioned over 30 years from software into break-fix hardware and then into MSP services for the past 15 years. Craig believes passionately that there is a key to business success - relationships. Craig knows from experience that you claim and retain clients based upon your relationship and the best ones can be achieved within businesses where those relationships can be grown into a Trusted Advisor role Most importantly Craig has a passion to educate and inform; it informs the way Craig talks to clients about new services which will transform their business.

Gordon Christie

Head of Scotland

Redsquid

Speaker biography will be available soon.

York von Eichel-Streiber

Product Marketing Manager

NinjaOne

Speaker biography will be available soon.

Unlocking Value: Building, Selling, and Maximising Profit in MSP Businesses

04th Dec 2025

Learn actionable strategies for growing, scaling, and profiting from your MSP business. Discover how to position your business for a future sale, improve profitability, and create long-term value through strategic planning, business model optimisation, and market positioning.

Cybersecurity, Compliance and Resilience – A New Playbook for MSPs

18th Mar 2026

Cybersecurity remains the number one priority for MSPs, but the threat landscape is expanding fast. This roundtable will explore how MSPs can build more robust cyber practices that go beyond defence – incorporating governance, compliance and cyber insurance requirements into their security strategies. As regulations tighten and customers demand greater accountability, MSPs need to adopt proactive threat detection, incident response and risk management frameworks that stand up to scrutiny. We’ll also look at how supply chain vulnerabilities, hybrid environments and geopolitical instability are shaping new resilience strategies, and how MSPs can turn this growing complexity into a competitive advantage.

Intelligent MSP Operations – AI, Automation and Observability at Scale

27th May 2026

AI and automation are no longer experimental add-ons – they are the backbone of next-generation MSP operations. This session will explore how MSPs can integrate AI-driven tools not just to optimise workflows, but to build intelligent, observable environments that provide deep visibility into performance, security and client experience. We’ll discuss how observability platforms, predictive analytics and automated remediation can help MSPs operate more efficiently, reduce human error and scale confidently. Real-world use cases will highlight how leading MSPs are overcoming integration challenges, managing data complexity and measuring ROI from these technologies.

Future-Proofing the MSP Workforce – Skills, Leadership and the Age of Distributed IT

16th Sep 2026

Building a future-ready workforce remains critical for MSP growth, but the skills required are evolving rapidly. This roundtable will focus on how MSPs can attract, develop and retain talent in an era defined by distributed IT, hybrid cloud and edge computing. We’ll explore how leadership models are adapting to support remote and geographically dispersed teams, how MSPs can upskill staff to handle increasingly complex environments, and how to build cultures that encourage innovation and resilience. With AI and automation changing job roles, we’ll also examine how to balance human expertise with technology augmentation to build agile, motivated teams for the decade ahead.

Delivering Client Value in the Hybrid Era – Service Innovation and Ecosystem Partnerships

28th Oct 2026

Client expectations are shifting as IT environments become more complex and distributed. In this roundtable, we’ll explore how MSPs can build deeper, more strategic client relationships by innovating their service portfolios and partnering effectively within ecosystems and marketplaces. We’ll look at how tailored service delivery, co-managed models and modular platform approaches can create new value streams, as well as how MSPs can position themselves as orchestrators across hybrid and edge environments. The discussion will focus on differentiation, long-term engagement strategies and how to align client outcomes with evolving technology landscapes.

Scaling and Monetising the Modern MSP – New Models for Growth and Value Creation

09th Dec 2026

As the MSP market matures, business leaders are looking for smarter ways to scale, differentiate and maximise long-term value. This session will explore how MSPs can evolve their business models to capture new growth opportunities – from recurring revenue streams and service marketplaces to data-driven services and strategic partnerships. We’ll also discuss M&A dynamics, valuation trends and what buyers are looking for in a modern MSP. Whether your goal is to scale organically, attract investment or prepare for exit, this roundtable will offer practical insights into how to position your business for the next stage of growth.