Enterprise Data Centres in the AI Age

By Peter Miles, VP of Sales VIRTUS Data Centres.

  • Tuesday, 25th February 2025 Posted 4 hours ago in by Phil Alsop

As enterprises deepen their investment in AI-driven (artificial intelligence) workloads and high-performance computing (HPC), data centre strategies must evolve. The discussion is not just about choosing between public cloud and private infrastructure but about refining the right mix of solutions to meet increasing performance, security and cost pressures. IT leaders are rethinking infrastructure strategies to ensure they can support the scale and speed required by AI and data-intensive applications while maintaining operational control and regulatory compliance.

AI’s Growing Demands and Infrastructure Implications

AI workloads demand far greater computational power than traditional enterprise applications, requiring high-density processing, high-speed storage and low-latency networking. Many organisations initially turned to hyperscale cloud providers for AI capabilities, leveraging their scalable compute instances. However, as AI projects move from experimentation to production at scale, enterprises are encountering new challenges - soaring cloud costs, complex security considerations and an increasing need for predictable performance.

For AI training and inference workloads that require sustained, high-performance computing, colocation and private infrastructure often present a more cost-efficient alternative. AI models need uninterrupted access to vast datasets, and enterprises are realising that keeping critical workloads closer to their data sources, rather than constantly moving them in and out of the cloud, reduces cost and latency.

Additionally, as AI applications expand into industries such as healthcare, finance and manufacturing, the need for real-time decision-making is accelerating. This has increased demand for edge computing capabilities that bring AI processing closer to the point of data generation, ensuring lower latency and higher efficiency.

The Cost of Scale: Managing AI Workloads Beyond the Cloud

Cloud computing transformed IT economics by shifting enterprises from CapEx-heavy investments to OpEx-based consumption models. But as enterprises scale AI applications, the limitations of hyperscale pricing structures are becoming apparent. High egress costs, unpredictable price fluctuations, and the overhead of continuously running GPU-intensive (graphics processing unit) workloads in the cloud can make long-term AI deployments financially unsustainable.

In response, organisations are segmenting workloads based on cost, performance and compliance needs. Many are adopting hybrid models, leveraging colocation or private cloud for sustained, high-compute AI workloads while using public cloud resources for burst capacity and distributed applications. Strategic workload placement is becoming essential - not as a reaction to cost pressures but as a way to align infrastructure with business priorities.

The Role of Colocation in Enterprise AI and HPC

Modern colocation facilities are no longer just space-and-power providers. They have evolved into critical enablers of hybrid cloud strategies, offering low-latency interconnection to hyperscalers while providing enterprises with dedicated infrastructure for high-performance workloads.

Key factors driving colocation adoption include:

AI and GPU Processing – The demand for AI-ready infrastructure has led colocation providers to build facilities optimised for high-density GPU deployments, liquid cooling and enhanced power availability.

Direct Cloud Interconnectivity – Enterprises are leveraging colocation hubs to establish high-speed, direct links between private infrastructure and hyperscale cloud environments, reducing latency and cloud transfer costs.

Data Sovereignty and Compliance – Many industries face strict regulatory requirements for data locality. Colocation allows enterprises to maintain control over sensitive data while ensuring compliance with jurisdictional regulations.

Security Considerations – By leveraging colocation as part of a hybrid strategy, businesses can build customised security postures that combine the agility of cloud services with the control of private environments.

Performance, Scalability and Security Considerations

As enterprises expand AI-driven initiatives, they are prioritising not only where workloads run but also how infrastructure adapts to dynamic requirements. AI models depend on more than just compute power - they require fast access to storage, proximity to datasets and scalable networking.

High-bandwidth, low-latency environments are critical, which is why many enterprises are moving towards colocation solutions that offer high-speed interconnects to cloud platforms. Security is another key concern, as AI workflows often involve proprietary models and confidential datasets. Many enterprises are using colocation to establish controlled environments that integrate seamlessly into their broader security frameworks, ensuring strict access control, encryption and monitoring.

Scalability remains a challenge for enterprises running AI workloads. Unlike traditional business applications, AI models require an adaptable infrastructure capable of scaling up or down as demand fluctuates. Colocation data centres with modular expansion capabilities allow enterprises to deploy and scale AI clusters more efficiently, avoiding unnecessary expenditure on underutilised cloud resources.

The Future of Enterprise Data Centre Strategy

As enterprises continue to refine their infrastructure strategies, several key trends will shape the next phase of data centre evolution:

AI-Specific Data Centres – Purpose-built facilities optimised for AI workloads, featuring high-power densities, liquid cooling solutions and dedicated networking capabilities, will become increasingly common.

Sustainable AI Infrastructure – The growing energy demands of AI are pushing organisations to explore renewable energy sources, power-efficient architectures and smarter workload scheduling to manage electricity consumption.

Workload Portability and Flexibility – Enterprises will prioritise infrastructure solutions that allow workloads to move seamlessly between private, colocation and cloud environments as needs evolve.

Edge and Distributed AI Models – As AI becomes more embedded in operational workflows, enterprises will look to edge data centres to decentralise processing and improve response times in latency-sensitive applications.

Preparing for an AI-Driven Future

The rigid infrastructure strategies of the past are being replaced by adaptive, workload-driven models. Enterprises that integrate hybrid infrastructure - balancing public cloud, colocation and private environments - will be best positioned to scale AI initiatives efficiently while maintaining cost control, performance, and security.

The challenge for IT leaders is no longer about choosing a single infrastructure model but rather about optimising a mix of solutions that align with evolving business and technological demands. Enterprises must embrace flexibility, automation and interconnectivity to build sustainable, AI-ready data centre environments that will drive innovation into the next decade.

As businesses deepen their reliance on AI, success will depend on infrastructure strategies that are adaptable, scalable, and resilient - enabling enterprises to leverage AI not just for immediate gains but as a long-term competitive advantage.