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Evolution or revolution - time for MSPs to decide?

Jason Kemsley, Chief Revenue Officer and Co-Founder, Uptime, discusses the recent UptimeLIVE event, which delivered practical recommendations to help MSPs break through existing growth barriers, moving beyond technical expertise to explore the foundational skills and business acumen needed to excel in today’s market. Jason explains the Emerging MSP model: a new type of Managed Service Provider that outsources operations to accelerate growth and scalability, focuses on the future for IT helpdesks and has some words of wisdom to offer when it comes to AI.

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POPX helps MSPs to unlock the full potential of the ServiceNow platform

Andy Venables, Chief Technology Officer & Co-Founder of POPX, discusses some of the challenges facing MSPs today, including providing a modern or digital service desk experience, managing service delivery in today’s highly complex IT environment and accessing the integration support required when acquiring other Channel organisations. Andy also explains how POPX adds significant value and support to MSPs who are wanting to access the full potential of the highly regarded ServiceNow platform.

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The pill(a)r approach underpinning OpenText’s cybersecurity success

Steven Wood, Director, Solution Consulting (EMEA), OpenText Cybersecurity, discusses the results of the company’s recent Cybersecurity Global Managed Security survey, with AI, automation and integration very much in focus; before explaining how the company’s Pillr acquisition and its focus on key cyber resilience pillars is delivering a first class, composable cybersecurity platform for MSPs and MSSPs alike.

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An intelligence-based approach to addressing the cybersecurity challenge

Vladimir Goliashev, Director of MSSP and MDR of Group-IB, explains why threat intelligence, as part of an overall Unified Risk Platform, is one of the best tools available to help MSPs and MSSPs to help their customers to address the ongoing cybersecurity challenge, primarily by enabling much-better decision-making.

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The digital workplace as the foundation for digital transformation

Erik Nicolai, CEO of Workspace 365, discusses the building blocks of a digital workplace, and more general digital transformation, strategy, highlighting the challenges to be overcome – such as complexity, security, legacy infrastructure, shadow IT and company culture – along with the significant business and employee benefits which are achieved with digital success.

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From billing to business insights

Ben Rogers, Sales Manager, CloudBilling, explains the ways in which the company helps MSPs to overcome multiple billing challenges by providing automation, standardisation and reducing complexity. CloudBilling also offers significant added value with continuously developing business intelligence and data analytics services. MSPs attending our forthcoming flagship, London Managed Services Summit will have a chance to discuss their own billing challenges and requirements with CloudBilling in person.

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Standing out from the crowd(ed channel)

Carl Berry, Channel Director NW EMEA, at cloud and app security company, F5, to discuss why partner strategies need to evolve in the face of the increasingly competitive market. Carl also comments on where he believes the opportunities lie for the channel ecosystem to diversify and stand out from competitors, with being channel-first, staying laser focused and understanding and addressing customer pain points put forward as key objectives – and shares a couple of partner examples, explaining how F5 is working with both Computacenter and Bluefort Security.

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SonicWall's cybersecurity strategy - made for MS(S)Ps

Michael Crean, Senior Vice President Managed Security Services and Spencer Starkey, Executive VP of Sales and Head of EMEA Channels, both at SonicWall, provide a comprehensive update on the company’s Channel strategy - reporting on the recent Elevate events, some company acquisitions and channel initiatives, the launch of the SonicPlatform, as well as discussing the findings of several cybersecurity research reports. The overwhelming message seems to be that end users are looking for help when it comes to building and optimising their cybersecurity strategies, providing a great business opportunity for both MSPs and specialist MSSPs.

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Programme enhancements signals Veracode’s channel commitment

Chris Peterson, Vice President of Global Channels at Veracode, explains how the enhancements to Veracode’s Velocity Partner and Partner Technical Certification Programmes are a direct result of partner feedback and tailored to meet their varying levels of engagement, investment and needs. The clarity and simplicity of the programme will allow Veracode’s customers to focus more on delivering value and less on navigating complexities, as well as driving advancements in application risk management.

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Community Shield empowers MSPs

Dor Eisner, CEO and Co-Founder of Guardz. Discusses the launch of the company’s new, free Community Shield plan for MSPs. The offering is designed to help MSPs secure and insure their internal operations, offering automated detection and response across identities, emails, devices, and data. The Community Shield plan features a unified security platform that eliminates the need for multiple vendors, offering both ease of use and comprehensive protection. Advanced automation and AI streamline security operations, while the Guardz Growth Hub provides tools and resources to help MSPs confidently grow their businesses.

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SMB MSPs - specialisation sales and marketing strategies to help grow the business
  • Posted on 27th August 2024 in by Phil Alsop

Alkesh Soneji, Director - Sales & Marketing, Infrassist, discusses the problems facing SMB MSPs as they are often too busy ‘keeping the lights on’ to be able to devote enough time an effort into growing their businesses. Alkesh offers some excellent advice as to the ways in which these MSPs can overcome this challenge, with industry and/or technology specialisation seen as a great strategy to win new customers relatively easily. He also emphasises the importance of working with digital marketing experts to provide their specialist knowledge along this growth journey.

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Strengthening cybersecurity resilience in a changing world

Hugo Bishop, Regional Sales Director - Northern Europe, Stellar Cyber, explains how MSSPs need to ensure that their SOC platform is designed to address the many, constantly evolving cybersecurity challenges they and their customers face in today’s digital workplace. Hugo goes on to explain that the features of a modern SOC platform should include: data integration, detection, signal correlation, analyst assistance and hyper automation.

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A new era for the Red Hat ecosystem

Fevzi Konduk, EMEA Head of Software and ISV partners at Red Hat, explains Red Hat how the company’s ongoing work to transform the global partner engagement experience and offer greater simplicity, choice and flexibility to partners collaborating with the company, has already delivered a modular, globally standardised Partner Program, with streamlined partner incentives and an enhanced digital experience, as part of an ongoing process based on regular partner ecosystem feedback.

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The XDR platform that offers total security

Morten Kjaersgaard, Chairman and Founder of Heimdal, discusses the benefits of the company’s unified XDR platform, the opportunities this provides for MSPs and more specialised MSSPs and also offers some fascinating insights into the cybersecurity challenges and opportunities facing the industry in the coming months.

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Database monitoring and management for the digital age

Per Christopher Undheim, Product Manager, dbWatch, explains the company’s dbWatch Control Center, a database operations solution, combining monitoring, management, dashboards, reporting, security compliance, tuning and automation capabilities across multiple database platforms, allowing MSPs to become more efficient in how to discover and correct issues, allowing them to manage more databases with the same staff, lowering the cost of providing their services.

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News

99% of organisations have experienced a security attack in the last 12 months .
Consumer frustrations mount as shoppers struggle to get adequate product support online, whilst almost half of telcos admit their online support tools miss the mark.
Providing partners with a comprehensive enablement journey to security growth.
Sophos intends to integrate solutions from both companies into a broader and stronger security portfolio for all small, mid- and enterprise customers.

Expert Opinions

By Gert-Jan Wijman, Celigo Vice President and General Manager, Europe, Middle East and Africa.
By Rachel Banks, Head of Product Management, Apogee Corporation.
By Mike Bollinger, Global Vice President Strategic Initiatives, Cornerstone.
By Graham Jarvis, Freelance Business and Technology Journalist, Lead Journalist, Business and Technology, Trudy Darwin Communications.