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SonicWall's cybersecurity strategy - made for MS(S)Ps

Michael Crean, Senior Vice President Managed Security Services and Spencer Starkey, Executive VP of Sales and Head of EMEA Channels, both at SonicWall, provide a comprehensive update on the company’s Channel strategy - reporting on the recent Elevate events, some company acquisitions and channel initiatives, the launch of the SonicPlatform, as well as discussing the findings of several cybersecurity research reports. The overwhelming message seems to be that end users are looking for help when it comes to building and optimising their cybersecurity strategies, providing a great business opportunity for both MSPs and specialist MSSPs.

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Programme enhancements signals Veracode’s channel commitment

Chris Peterson, Vice President of Global Channels at Veracode, explains how the enhancements to Veracode’s Velocity Partner and Partner Technical Certification Programmes are a direct result of partner feedback and tailored to meet their varying levels of engagement, investment and needs. The clarity and simplicity of the programme will allow Veracode’s customers to focus more on delivering value and less on navigating complexities, as well as driving advancements in application risk management.

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Community Shield empowers MSPs

Dor Eisner, CEO and Co-Founder of Guardz. Discusses the launch of the company’s new, free Community Shield plan for MSPs. The offering is designed to help MSPs secure and insure their internal operations, offering automated detection and response across identities, emails, devices, and data. The Community Shield plan features a unified security platform that eliminates the need for multiple vendors, offering both ease of use and comprehensive protection. Advanced automation and AI streamline security operations, while the Guardz Growth Hub provides tools and resources to help MSPs confidently grow their businesses.

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SMB MSPs - specialisation sales and marketing strategies to help grow the business
  • Posted on 27th August 2024 in Partner by Phil Alsop

Alkesh Soneji, Director - Sales & Marketing, Infrassist, discusses the problems facing SMB MSPs as they are often too busy ‘keeping the lights on’ to be able to devote enough time an effort into growing their businesses. Alkesh offers some excellent advice as to the ways in which these MSPs can overcome this challenge, with industry and/or technology specialisation seen as a great strategy to win new customers relatively easily. He also emphasises the importance of working with digital marketing experts to provide their specialist knowledge along this growth journey.

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Strengthening cybersecurity resilience in a changing world

Hugo Bishop, Regional Sales Director - Northern Europe, Stellar Cyber, explains how MSSPs need to ensure that their SOC platform is designed to address the many, constantly evolving cybersecurity challenges they and their customers face in today’s digital workplace. Hugo goes on to explain that the features of a modern SOC platform should include: data integration, detection, signal correlation, analyst assistance and hyper automation.

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A new era for the Red Hat ecosystem

Fevzi Konduk, EMEA Head of Software and ISV partners at Red Hat, explains Red Hat how the company’s ongoing work to transform the global partner engagement experience and offer greater simplicity, choice and flexibility to partners collaborating with the company, has already delivered a modular, globally standardised Partner Program, with streamlined partner incentives and an enhanced digital experience, as part of an ongoing process based on regular partner ecosystem feedback.

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The XDR platform that offers total security

Morten Kjaersgaard, Chairman and Founder of Heimdal, discusses the benefits of the company’s unified XDR platform, the opportunities this provides for MSPs and more specialised MSSPs and also offers some fascinating insights into the cybersecurity challenges and opportunities facing the industry in the coming months.

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Database monitoring and management for the digital age

Per Christopher Undheim, Product Manager, dbWatch, explains the company’s dbWatch Control Center, a database operations solution, combining monitoring, management, dashboards, reporting, security compliance, tuning and automation capabilities across multiple database platforms, allowing MSPs to become more efficient in how to discover and correct issues, allowing them to manage more databases with the same staff, lowering the cost of providing their services.

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AI-powered cybersecurity protection

Henrik Davidsson, Head of MSSP Sales EMEA, Check Point Software, explains how the company’s Infinity Platform delivers AI-powered and cloud-delivered threat prevention across the network, cloud and workspace, before outlining the powerful partner proposition – how MSPs and MSSPs can distinguish themselves in the busy cybersecurity marketplace.

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Growing optimism towards AI

Jürgen Hatheier, International Chief Technology Officer, Ciena, discusses the findings of the company’s recent global survey, which highlights the optimistic long-term outlook of CSPs regarding AI’s ability to enhance the network as well as the need for strategic planning and investments in infrastructure and expertise to fully realize the benefits.

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Growing optimism towards AI from CSPs

Jürgen Hatheier, International Chief Technology Officer, Ciena, discusses the findings of the company’s recent global survey, which highlights the optimistic long-term outlook of CSPs regarding AI’s ability to enhance the network as well as the need for strategic planning and investments in infrastructure and expertise to fully realize the benefits.

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MSPs overspending on public cloud

Terry Storrar, MD at Leaseweb UK, discusses the findings of the company’s recent MSP research, which reveals that UK MSPs are experiencing a number of challenges when it comes to working with public cloud providers – whether hyperscalers or not. Challenges include spiralling costs, disappointing customer service and the worry of vendor lock-in. The message seems to be that cloud providers can improve their overall MSP offerings and MSPs need to be careful when choosing the cloud providers with whom they want to work in today’s hybrid and multi-cloud world.

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MS(S)P-native solutions - a better Channel proposition?

Lance Williams, CTO, Distology, provides some brilliant insights into the existing relationships between vendors, distributors/aggregators and MSPs and MSSPs and outlines a future where solutions designed specifically for service providers can ensure that the ultimate customers – end users – are best served by a new Channel model. Lance also discusses Distology’s strategic partnership with Vercara and previews the company’s new MSSP offering, arriving later this year.

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Cynomi brings vCISO to Europe

David Primor, CEO of Cynomi, explains that the company is is now offering its vCISO (virtual chief information security officer) platform for MSPs and MSSPs to European based clients while ensuring data remains in Europe. David outlines the platform’s features, the growing number of compliance frameworks supported (including GDPR, DORA, NIS2, NIST-CSF, ISO-27001 and SOC2) and the company’s plans for the future.

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Logpoint launches new Partner Programs

Antti Vilhunen, Regional Director Northern Europe, Logpoint, discusses the the roll-out of two new distinct partner programs for Channel Partners and Managed Security Service Providers (MSSPs). The aim is to provide clarity, simplicity, and increased value for channel resellers and MSSPs. The new partner programs underscore the company’s commitment to fostering successful collaborations and bringing increased value to its partner ecosystem and mutual customers.

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News

atNorth expands Nordic footprint with new Stockholm data centre

atNorth announces its eleventh Nordic data centre in Stockholm, featuring heat reuse and supporting local employment.

Westcon-Comstor Tech Insights: a strategic channel partner asset

Westcon-Comstor launches Tech Insights, a programme for channel partners to assess IT environments and identify potential risks.

TELUS and RingCentral integrate AI capabilities into Business Connect

TELUS and RingCentral integrate AI features into Business Connect to support business communications and customer interactions.

11:11 Systems highlights UK and European partners for 2025

11:11 Systems has announced its 2025 UK and Europe Partner Award recipients, recognising partners involved in application modernisation and data management projects.

Expert Opinions

The enterprise GenAI dilemma: build or buy?

By Chris Ackerson, SVP of Product at AlphaSense.

Turning compliance into opportunity

By Linda Kerr, director of marketing, managed services at WatchGuard Technologies.

Building digital resilience in telecoms

Andrew Winters, executive vice president- managed detection and response from Obrela discusses the telecoms industry’s distinctive cyber threat profile

Protecting mission-critical networks from next-generation threats

By Fernando Rionegro, Vice President, Cloud and Network Services, Europe at Nokia.

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