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Inevidesk expands VDI channel partner ecosystem

Tim Whiteley, Cofounder of Inevidesk, has added three new partners to its channel partner programme, as part of its commitment to bringing the benefits of virtual desktop infrastructure (VDI) to the widest possible range of organisations and users, from office workers to those with the highest graphical demands. By challenging the limitations of traditional public cloud and big tech offerings, Inevidesk enables its partners to offer high-performance VDI at an accessible price point.

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Evolution or revolution - time for MSPs to decide?

Jason Kemsley, Chief Revenue Officer and Co-Founder, Uptime, discusses the recent UptimeLIVE event, which delivered practical recommendations to help MSPs break through existing growth barriers, moving beyond technical expertise to explore the foundational skills and business acumen needed to excel in today’s market. Jason explains the Emerging MSP model: a new type of Managed Service Provider that outsources operations to accelerate growth and scalability, focuses on the future for IT helpdesks and has some words of wisdom to offer when it comes to AI.

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POPX helps MSPs to unlock the full potential of the ServiceNow platform

Andy Venables, Chief Technology Officer & Co-Founder of POPX, discusses some of the challenges facing MSPs today, including providing a modern or digital service desk experience, managing service delivery in today’s highly complex IT environment and accessing the integration support required when acquiring other Channel organisations. Andy also explains how POPX adds significant value and support to MSPs who are wanting to access the full potential of the highly regarded ServiceNow platform.

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The pill(a)r approach underpinning OpenText’s cybersecurity success

Steven Wood, Director, Solution Consulting (EMEA), OpenText Cybersecurity, discusses the results of the company’s recent Cybersecurity Global Managed Security survey, with AI, automation and integration very much in focus; before explaining how the company’s Pillr acquisition and its focus on key cyber resilience pillars is delivering a first class, composable cybersecurity platform for MSPs and MSSPs alike.

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An intelligence-based approach to addressing the cybersecurity challenge

Vladimir Goliashev, Director of MSSP and MDR of Group-IB, explains why threat intelligence, as part of an overall Unified Risk Platform, is one of the best tools available to help MSPs and MSSPs to help their customers to address the ongoing cybersecurity challenge, primarily by enabling much-better decision-making.

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The digital workplace as the foundation for digital transformation

Erik Nicolai, CEO of Workspace 365, discusses the building blocks of a digital workplace, and more general digital transformation, strategy, highlighting the challenges to be overcome – such as complexity, security, legacy infrastructure, shadow IT and company culture – along with the significant business and employee benefits which are achieved with digital success.

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From billing to business insights

Ben Rogers, Sales Manager, CloudBilling, explains the ways in which the company helps MSPs to overcome multiple billing challenges by providing automation, standardisation and reducing complexity. CloudBilling also offers significant added value with continuously developing business intelligence and data analytics services. MSPs attending our forthcoming flagship, London Managed Services Summit will have a chance to discuss their own billing challenges and requirements with CloudBilling in person.

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Standing out from the crowd(ed channel)

Carl Berry, Channel Director NW EMEA, at cloud and app security company, F5, to discuss why partner strategies need to evolve in the face of the increasingly competitive market. Carl also comments on where he believes the opportunities lie for the channel ecosystem to diversify and stand out from competitors, with being channel-first, staying laser focused and understanding and addressing customer pain points put forward as key objectives – and shares a couple of partner examples, explaining how F5 is working with both Computacenter and Bluefort Security.

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SonicWall's cybersecurity strategy - made for MS(S)Ps

Michael Crean, Senior Vice President Managed Security Services and Spencer Starkey, Executive VP of Sales and Head of EMEA Channels, both at SonicWall, provide a comprehensive update on the company’s Channel strategy - reporting on the recent Elevate events, some company acquisitions and channel initiatives, the launch of the SonicPlatform, as well as discussing the findings of several cybersecurity research reports. The overwhelming message seems to be that end users are looking for help when it comes to building and optimising their cybersecurity strategies, providing a great business opportunity for both MSPs and specialist MSSPs.

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Programme enhancements signals Veracode’s channel commitment

Chris Peterson, Vice President of Global Channels at Veracode, explains how the enhancements to Veracode’s Velocity Partner and Partner Technical Certification Programmes are a direct result of partner feedback and tailored to meet their varying levels of engagement, investment and needs. The clarity and simplicity of the programme will allow Veracode’s customers to focus more on delivering value and less on navigating complexities, as well as driving advancements in application risk management.

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Community Shield empowers MSPs

Dor Eisner, CEO and Co-Founder of Guardz. Discusses the launch of the company’s new, free Community Shield plan for MSPs. The offering is designed to help MSPs secure and insure their internal operations, offering automated detection and response across identities, emails, devices, and data. The Community Shield plan features a unified security platform that eliminates the need for multiple vendors, offering both ease of use and comprehensive protection. Advanced automation and AI streamline security operations, while the Guardz Growth Hub provides tools and resources to help MSPs confidently grow their businesses.

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SMB MSPs - specialisation sales and marketing strategies to help grow the business
  • Posted on 27th August 2024 in by Phil Alsop

Alkesh Soneji, Director - Sales & Marketing, Infrassist, discusses the problems facing SMB MSPs as they are often too busy ‘keeping the lights on’ to be able to devote enough time an effort into growing their businesses. Alkesh offers some excellent advice as to the ways in which these MSPs can overcome this challenge, with industry and/or technology specialisation seen as a great strategy to win new customers relatively easily. He also emphasises the importance of working with digital marketing experts to provide their specialist knowledge along this growth journey.

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Strengthening cybersecurity resilience in a changing world

Hugo Bishop, Regional Sales Director - Northern Europe, Stellar Cyber, explains how MSSPs need to ensure that their SOC platform is designed to address the many, constantly evolving cybersecurity challenges they and their customers face in today’s digital workplace. Hugo goes on to explain that the features of a modern SOC platform should include: data integration, detection, signal correlation, analyst assistance and hyper automation.

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A new era for the Red Hat ecosystem

Fevzi Konduk, EMEA Head of Software and ISV partners at Red Hat, explains Red Hat how the company’s ongoing work to transform the global partner engagement experience and offer greater simplicity, choice and flexibility to partners collaborating with the company, has already delivered a modular, globally standardised Partner Program, with streamlined partner incentives and an enhanced digital experience, as part of an ongoing process based on regular partner ecosystem feedback.

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The XDR platform that offers total security

Morten Kjaersgaard, Chairman and Founder of Heimdal, discusses the benefits of the company’s unified XDR platform, the opportunities this provides for MSPs and more specialised MSSPs and also offers some fascinating insights into the cybersecurity challenges and opportunities facing the industry in the coming months.

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News

IT teams urged to resolve ‘data delays’ as UK executives struggle to access and use relevant business data.
Skillsoft has released its 2024 IT Skills and Salary Report. Based on insights from more than 5,100 global IT decision-makers and professionals, the annual report examines the state of the IT industry and...
Through a new partnership with Infinigate Cloud, Guardz will help to secure SMBs and support the MSP community across EMEA.
Channel partners can now use customised AI assistants, powered by ArrowSphere AI, to reinvent the way they manage business operations and engage with their customers.

Expert Opinions

Rob Mackle, Managing Director, EMEA & APAC at Assured Data Protection, discusses the cost and complexity of starting an MSP business.
By Oz Olivo, VP, Product Management at Inrupt.
By Manuel Sanchez, Information Security and Compliance Specialist, iManage.