Data centre future proofs Superdry brand owner’s expansion

Multichannel fashion retailer SuperGroup is using Next Generation Data’s data centre in support of its global growth strategy. The company behind the Superdry fashion brand required a resilient, scalable and flexible facility capable of future proofing its rapid business expansion.

Tuesday, 8th September 2015 Posted 9 years ago in by Phil Alsop

SuperGroup’s Technical Services Manager, Paul Burgess commented: “NGD is providing us with a flexible, scalable and secure facility supporting business growth both now and in the future.”

Nick Razey, NGD’s CEO said, “We are delighted that SuperGroup rely on our secure and flexible data centre infrastructure which fulfils an essential role as their business undergoes rapid growth and international expansion.”

The awarding of the contract followed an extensive evaluation process including several other potential colocation providers. NGD was selected due to its technical capability and flexible approach to scoping and designing the support infrastructure required.

SuperGroup is a distinctive branded UK fashion retailer offering quality clothing and accessories. It operates a multi-channel business through a combination of Superdry standalone stores, Superdry concessions, e-Commerce and its UK and International Wholesale operations. Superdry was founded in 1985 and has since been developed to design and sell a wide range of premium men’s and women’s clothing under its flagship brand, Superdry. It offers an international brand proposition targeted at discerning customers who are looking for stylish clothing that is uniquely designed and well made. Superdry is a global fashion brand and, via its store portfolio and websites, is sold in over 100 countries.