Kerr Johnstone, Director, i3 Solutions Group, discusses the increasing global demand for power, the strain that this places on power grids, and the opportunity this creates for the data centre industry to embrace the idea of demand response. Kerr explains how demand response can help data centre owners and operators contribute towards the industry’s Net Zero target, as well as generate useful revenue. If you’ve ever wanted to learn about the how, where and when of data centre demand response, this is the place to start!