Digital Experience Management is the Key to Business Success

From retail to banking, digital experiences impact which companies secure business, as well as influencing stock performance, brand reputation, and customer and employee loyalty. Despite the clear importance of strong digital performance, it is very rare for any of us to experience exceptional digital services. As such, it is vital that businesses invest in improving their infrastructure now to differentiate themselves and remain competitive.

Deploy a Digital Experience Management strategy

Employing a Digital Experience Management (DEM) strategy is key to establishing and improving the strength of the digital experience you deliver. The process involves analysing the experience your applications provide — from deployment to delivery to consumption — to provide actionable insights for optimising the entire digital lifecycle.

To get you started on your digital experience journey, here are three key buildings blocks you should bear in mind.

Build your application with performance in mind

A positive end-user digital experience cannot be delivered without going through a thorough application design process. This means your engineering teams must think beyond building an application for speed, and instead consider the diagnostic and debugging tools which will help the DevOps teams easily and efficiently identify and resolve issues early in the development cycle. This is crucial for not only bringing a successful application to market quickly, but also reducing costs. In fact, according to IBM, resolving bugs during the design process is up to 15 times cheaper than fixing them during testing and 100 times less costly then resolving them during production^[1].

Choose your infrastructure carefully

It is also essential that the infrastructure and third-party cloud services your applications are built upon deliver the high levels of security, performance and availability required for your digital applications and services to be reliable. Afterall, only by monitoring and managing your network, as well as having an integrated cloud solution in place, will you be able to deliver the agile network which will enable you to overcome security threats, support increases in traffic and deliver the performance that users demand. As such, it is critical that your Digital Experience Management strategy has an integrated solution for cloud monitoring and management.

Establish what optimised digital experience means to you

Each business will want to achieve something slightly different by optimising the digital experience they provide; be it increasing employee productivity, building customer loyalty, or streamlining business operations. While Data Experience Management enables, measures, improves and protects this business value, it is important to remember that it will not create it in its own right. Instead, the whole business must be united on achieving joint goals which will translate into an improved digital experience.

Digital experience cannot be left up to serendipity

Digital performance affects all aspects of a business, from customer loyalty and brand reputation to stock value, so it’s too important to leave up to chance. Your entire organisation, from your engineering and IT groups to business teams, must understand how digital experience can impact the company. Beyond this, they must embrace Digital Experience Management and play their role in optimising application planning, design, and delivery to ensure customers have a highly engaging and satisfying experience.