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How to Turn Data into Business Value

Marc Chemin, Global Insights & Data Consulting Leader, shares his view on how our clients can exploit big data and analytics to enhance organizational revenues, customer satisfaction and business processes.

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BY William Rabie, CenturyLink EMEA Cloud Business Director.
72 per cent recognise the benefits of analytics but only 39 per cent use it to inform strategy.
The winners of the Kantar Information is Beautiful Awards 2018 have been announced at the award...