iomart Group launches 2013 Sports Campaign

Host Your Kit is a competition to give away free brand new sports kit to youth teams across England, Scotland and Wales, who would otherwise struggle to pay for them. Last year 30 football teams won brand new kits courtesy of the award-winning cloud computing company. This year the competition will include basketball as well.

Phil Worms, Director of Marketing for iomart Group said: “While Host Your Kit is about providing much needed sports kit to deserving youth teams during difficult economic times, it is also about spreading brand awareness. Host Your Kit takes our hosting message to an audience not normally associated with computing and IT. The response to last year’s football campaign was phenomenal and we wanted to expand it, so this year we’ve added basketball as it’s a fast growing sport in the cities in which we have a data centre presence. We believe this will provide us with new levels of engagement.”

Host Your Kit 2013 is being supported by Basketball Scotland and GB and Scotland forward centre Kieron Achara helped launch the campaign along with Rangers FC footballer Robbie Crawford.

Kieron, who played for Team GB at the London Olympics, said: “The Olympics fired up huge interest from kids for basketball across the UK so it’s great to see a company like iomart getting involved and helping teams with kit. Getting a great quality kit is often too expensive for young teams but when you pull one on you understand what a big difference it can make to your performance.”