United Kingdom ranks high for ‘Compulsive Clickers’

90% of workers in Britain cannot resist clicking on a web link, according to a survey conducted on behalf of Sourcefire.

  • Thursday, 21st November 2013 Posted 11 years ago in by Phil Alsop

New research commissioned by Sourcefire, a world leader in intelligent cyber security solutions and now part of Cisco, has revealed that 90% of UK workers surveyed have clicked on a web link embedded in an email with two-thirds (66%) admitting they very rarely first check to ensure the link is genuine. Not only does this expose the individual to a high risk of an IT security breach, it potentially leaves companies open to a hack attack as cybercriminal gangs target individuals to gain access to corporate networks and sensitive data.


The study identified three types of clicking behaviour:
• Compulsive Clickers: 46% of surveyed workers fall into the Compulsive Clickers category. According to the research, 24–30 year olds are most likely to click on an unverified web link with 60% admitting that they always or often click.
• Cautious Clickers: 44% of those surveyed are Cautious Clickers who only occasionally click on a web link sent to them and when they do, 23% of them will check to see if the link is genuine. The most cautious are those in the 55+ age rage (47%).
• Never Clicks: Only 10% of those surveyed are in the Never Clicks category who say they would never click on a web link received via an email.


Misplaced Trust
The issue of identity has never been more pertinent as more people are now shedding their real-world identities online and adopting digital personas. This makes it tricky to know whether an email received is from a ‘real’ person or a fraudster masquerading as a friend.


The study also revealed that 92% of those surveyed are more likely to trust a web link in an email if it came from a trusted source, yet only 34% of UK workers would always take precautions to ensure that the link is genuine. Worryingly, 5% of the sample stated that they never check to see if a link is genuine and 10% have no idea how to check. Almost twice as many women as men admitted they did not know how to check the origin of a web link (13% versus 7%).


The study was carried out by independent research firm Opinion Matters between 25th September and 2nd October 2013 and sampled 1,106 UK workers.