Organisations move beyond efficiency and towards innovation

According to Ontology Systems’ annual customer survey, Semantic Search Trends, almost half of organisations (45%) are moving beyond efficiency measures and looking at unifying data from different systems across the enterprise to gain an edge over their rivals, innovate and bring new products to market.

“It’s encouraging to see that organisations are no longer battening down the hatches and trying to cut every inch of fat from their business, and are dedicated to gaining an edge over the competition using their data,” says Benedict Enweani, CEO, Ontology Systems. “Whilst cost savings remain an important part of business life, they are no longer the core focus for large enterprises.”

With fewer organisations carrying out lengthy data integration projects and more organisations implementing smart semantic search, Ontology helps companies to find customer and organisational data faster and complete key project goals first. In the same way as Google Zeitgeist tracks search trends, Ontology’s Semantic Search Trends examines the patterns of how companies are using their organisational data. Although 25% of customers are using Ontology’s search tools to prioritise efficiency and cost savings, almost double this (45%) are innovators gaining competitive advantage – with the remaining 30% focusing their attention on customer service improvement measures.

“We have heard about the Big Data flood for some time now, but organisations are now starting to harness the deluge of information for their own purposes. However, they are doing it in different ways and for different reasons,” concluded Enweani. “Searching data in different locations rather than ineffectively attempting to integrate all disparate systems is a much faster, agile approach. Making use of organisational data can give companies a real edge over their rivals and this will undoubtedly separate the successful companies from the failures in 2014 and beyond.”