Virtual Hospital goes live

Tech Data UK is has launched a series of Virtual Hospital online rooms, giving resellers targeting on the healthcare sector an interactive way to explore the options with customers and thus increase their sales potential.

The company has created a Virtual Ward, Consulting Room and Waiting Room with products that are specific to each scenario. This gives resellers the ability to teach their own sales people about the different solutions available and to demonstrate them to customers.

With the Virtual Hospital rooms, Tech Data is aiming to emulate success it has had with its other virtual environments – including its Virtual Classroom and its Virtual Office environment, which is aimed largely at the local government sector – in the healthcare market. It’s a sector that has huge potential but rarely gets the same focus as other areas of the public sector, says Stewart Hayward, Marketing Services Director at Tech Data.

“The Virtual Environments are great tools for learning and selling and the new Virtual Ward, Consulting Room and Waiting Room provide a really good all-round view of the different scenarios in healthcare. With the focus we’ve had on the public sector over the last two years, we have discovered that there are really only a handful of resellers that concentrate on healthcare and many of these specialise in one particular area. Our perception is that there is a good deal of untapped potential and that resellers who really get to grips with what’s required can do very well in the this sector.”

The virtual rooms provide an excellent platform on which to build knowledge, he added. “The Virtual Hospital environments will be a really useful selling tool that resellers can use when discussing the options with potential customers. This is a very big market and one that, as far as we can see, no channel company has really focused on before. By making this investment, we are backing our partners and helping them to break into new areas of growth potential.”