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The program targets MSPs that are, or could be, using HP servers, storage, networking infrastructure and software solutions as a foundation for their services platforms. Azlan will provide MSPs with dedicated support teams and resources to meet their specific needs in most of its country operations, plus access to special promotions and support for further ecosystem development. The program is now being rolled out in the UK, France and Sweden, with other Western European countries due to follow within the next few weeks.
Stephen Cant, director of the HP Enterprise Group at Azlan, stated, “We have already identified more than 2,500 HP partner organisations across Europe that are active as managed services providers, or are developing the capabilities to move into this fast-growing area of the market. As these partners transition from business models that are primarily focused on selling products to ones that are more focused on the delivery of managed services for enterprises and mid-sized customers, they will need a different kind of support and engagement with their value distribution partner.
“Our program is designed to offer specific skills and resources that will enable MSPs to build the resilient and fully-converged systems that will support managed infrastructure, platforms, storage, backup and the other services, for which demand is now growing quite rapidly and significantly.”
HP, he added, is the ideal vendor partner for developing MSPs: “HP has industry-leading technology in all the key areas required to create stable and dependable managed services platforms and is a name that both MSPs and their customers know they can trust.”
As well as specialist support, Azlan will be offering MSPs access to the sales and marketing tools it offers as part of its HP Signature program. This provides committed HP resellers with specialist technical and sales support, lead-generation, training resources and account management. In return, partners are asked to work with Azlan to achieve agreed growth targets and development plans. More information can be found at www. azlan.co.uk.
