6.7 million personal and entry-level storage devices shipped in EMEA in Q115

Research from International Data Corporation (IDC) shows that 6.7 million personal and entry-level storage devices shipped in EMEA in the first quarter of 2015, a decline of 8.8% from a year ago. IDC's Worldwide Personal and Entry-Level Storage Tracker also shows that there was a decline in shipment values, by 14.7% to $512 million.

Tuesday, 2nd June 2015 Posted 9 years ago in by Phil Alsop

In the personal storage segment, hard disk drive (HDD) vendors continued to gain share and dominate the market. The 1TB–3TB capacity range accounted for 70.28% of the segment. The affordability of personal storage and the facility to store data without any privacy/data breach or bandwidth concerns that end users encounter with some public cloud make personal storage devices the main source for consumers to store and manage their data, according to Jimena Sisa, senior research analyst, European storage research, IDC.

The entry-level segment used to be dominated by mainstream non-HDD vendors. In Q115, however, mainstream non-HDD vendors lost 26.7% unit share to HDD vendors, following the same pattern as in 2014. NAS products dominate this segment, with 96.6% market share in Q115.