Driving digital transformation

IceMobile, the leading global loyalty agency and division of Alliance Data, is using CA API Management to integrate real-time transactional data and customer relationship management (CRM) and point of sale (POS) systems with the IceMobile Bright Loyalty Platform which delivers instant, personalized mobile offers to the customer’s mobile device. This integration puts the technical infrastructure in place for IceMobile retail customers to connect with the Bright Loyalty platform and put data analytics to use to increase shopper engagement and customer loyalty.

“With CA API Management, we completely transformed how we connect to our retailers. We eliminated the need to develop and test custom software and have cut the implementation time from 14 weeks to eight weeks,” said Sander van Duijin, director of Sales at IceMobile. “The CA API solutions make our end-to-end offering more scalable which enables us to connect more costumers to our Bright Loyalty Platform.”

IceMobile recognized it could improve its customers’ loyalty programs, drive more meaningful consumer engagement and increase share of wallet by connecting to the rich data siloed in the retailer’s legacy IT systems. The challenge was to make the connection with minimal effort and disruption on the customers’ IT systems and staff; CA API Management was the answer. IceMobile worked with CA’s local integration partner Enable-U to kick start the first implementation of CA API Management on a retailer site.

“APIs are the building blocks of digital transformation. For IceMobile, our API management solutions helped them integrate multiple customer data sources. This data consolidation enabled IceMobile to build stronger, more meaningful multi-channel engagement for its customers,” said Rahim Bhatia, senior vice president, API Management, CA Technologies. “This positions IceMobile and its customers for success in application economy.”