Jurlique accelerates global digital and data strategy with Tryzens

Australia’s Number one Prestige Skincare Brand, Jurlique was born and continues to flourish in the unspoiled hills of South Australia, not a laboratory. This is the only place on earth where Jurlique believe their concentrated ingredients could originate. For over 30 years Jurlique’s iconic natural ingredients are still grown, harvested and extracted in the Adelaide Hills ensuring the unique benefits of each product.

Wednesday, 5th September 2018 Posted 6 years ago in by Phil Alsop

To help take this exceptional range of products to a broader market and to share the philosophy and benefits of the brand, Jurlique is moving forward with an ecommerce replatform migration. Jurlique commenced its Digital Transformation Journey in 2016, led by Fiona Moylan, Global Director of Digital, Data and Ecommerce. The strategy was firmly anchored around improving the customer experience across all touch points.

The Sydney based Digital Business team who manage all digital channels, data and technology across the globe has made significant inroads into the centralisation and stabilising of data with Tableau launching in 2017.

Jurlique is always looking for new ways to improve the experience it offers its customers, remove friction from the customer journey, provide insight and understanding and, ultimately, engage more customers.

As a result the company has enlisted the help of systems integrator and eCommerce specialist Tryzens to roll out a powerful modern, agile and intelligent digital platform, which will form the basis of their ecommerce strategy and capability and is set to transform the way that it supports its many loyal customers.

Jurlique specialises in creating ethical and environmentally-friendly skincare and cosmetics. With a real passion for the power of natural products to our wellbeing, Jurlique’s products are sold in over 5,000 stores worldwide as well as a thriving eCommerce site.

Fiona Moylan, Global Director, Digital, Data and eCommerce, at Jurlique, said: “Our customers are at the centre of everything we do, so naturally its imperative that customers enjoy the same level of personalised service no matter the touch point, region, channel or device they wish to engage with Jurlique. To offer superior service, utilize our customer data to drive personalisation, together with our ability to scale, at speed it was time to re-evaluate our Ecommerce Platform requirements. With Tryzens as our digital commerce solution partner, we will embark on delivering a comprehensive, engaging and agile platform that will enable us to adapt to changing online trends whilst continuing to underpin the core values and the benefits of our fabulous brand and products”

Andy Burton, Tryzens’ CEO, said: “We are thrilled to be working with Jurlique on this project and to help them construct an online shopping experience that will delight their customers and provide them the scalability and flexibility they need to support their great market success. Jurlique is known around the world for its commitment to quality, and its care for its customers and nature. With such attention to detail and a wonderful story to tell through its range, it’s important that this can be reflected effectively through its eCommerce store no matter where their customer may be accessing the site from. By implementing a new platform we will make it easier for customers to find the products they are looking for and support Jurlique’s ambitious growth plans.”

Moylan concluded: “We are delighted to have selected Tryzens as our partner to help us transform our digital commerce capability and online customer experience as they are held in high regard when it comes to improving engagement and performance through what they refer to as both the science and the art of ecommerce. Tryzens has the passion, expertise and commitment that is a natural complement to our own and we are looking forward to working with them to fulfil our ambitions.”