Harnessing the benefits of machine learning

Analytics Intelligence partners with Tealium to provide frontline business users with a simple and effective way to standardise, enrich, distribute, and activate customer data in real time.

Thursday, 24th January 2019 Posted 5 years ago in by Phil Alsop

Tealium is partnering with Analytics Intelligence – the data analytics and artificial intelligence company – to optimise its solutions using Tealium’s technology.

Tealium’s Universal Data Hub provides more than 1,000 turnkey client-side and server-side integrations connecting each distinct product in its portfolio – Tealium iQ (Tag Management), EventStream (API Hub), AudienceStream (Customer Data Platform), and DataAccess (Data Management). With a focus on ensuring data quality, data protection, and connecting customer identities, each product is designed to manage a different aspect of customer data, providing a one-stop-shop for cross-device datacollection and activation.

Analytics Intelligence will use Tealium’s leading technology to boost its innovative AI solution, giving business users a simple and effective way to access data and insight. Its solution is an innovative digital assistant platform that is driven by a natural language interface and the application is able to extract data from digital marketing analytics tools. The app is designed to reduce pressure on Analysts and BI teams by enabling business users to run reports or analyse data independently. The digital assistant leverages machine learning to continually enhance responses and suggestions; by integrating with Tealium’s Universal Data Hub, users will be able to setup, test and manage tags or create new user segments from voice or text commands with ease.

David Edoja, Founder and CTO, Analytics Intelligence commented: “In today’s digital landscape, organisations are swimming in customer data. However, because this data is stored in silos, it can remain disconnected and business leaders can struggle to understand the value being extracted. By taking a top down approach, our partnership with Tealium will provide greater visibility and value from these data assets for our customers, helping set a baseline of how digital behavioural and transactional data can be collected and aligned with data collected across the business.”

Lindsay McEwan, VP and Managing Director EMEA, Tealium said: “We are pleased to announce our partnership with Analytics Intelligence and are excited to offer its customers a more comprehensive, simple, and effective means to connect disparate data in real time, across multiple touchpoints. Users will have a more flexible approach to collect, manage, enrich and activate data across every channel, with access to the full suite of Tealium’s industry-leading products.”