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To enable media distributors and service providers to deliver video content more quickly and easily to audiences anywhere around the globe, on any device, Lumen Technologies has introduced Lumen Media Transformation. Lumen Media Transformation creates high-quality online viewing experiences by combining advanced video encoding technologies with the Lumen global fiber and Edge networks.
“This fully-managed advanced media transformation and content delivery service will help accelerate time-to-market for global broadcasters and pay-TV operators who are competing to transform their services in rapidly growing over-the-top (OTT) markets,” said Pierre-Louis Theron, vice president of content delivery services, Lumen Technologies. “With local language support in various regions, and deep experience in transforming broadcast workflows to support OTT delivery, we can empower operators with advanced video features and monetization tools. This means they can deliver OTT content at scale and retain and win favor with local audiences and advertisers.”
Part of the Lumen Edge Application Delivery portfolio, Lumen Media Transformation utilizes the company’s secure Vyvx signal acquisition which has been interconnected with cloud-based video software from MediaKind for encoding, packaging and enrichment of content. Video is then served directly to the consumer over the Lumen global content delivery network (CDN). With flexibility in mind, services can be turned on/off as needed and require no additional investment in CAPEX, no further hardware deployment, and no changes to existing broadcast workflows.
As the number of OTT video subscribers continues to grow, so will the demand for OTT enrichment and delivery solutions. According to industry analyst firm Omdia, global OTT video subscribers will reach more than 1.24 billion in 2021, an increase of 13% over 2020, and OTT subscription revenue is expected to grow by 21% to a grand total of $90 billion.
“The global OTT video market is growing very quickly, partly boosted by the Covid pandemic, with particularly strong growth in regions such as Latin America and Asia Pacific, which are now outpacing more established markets like North America and Europe,” stated Tony Gunnarsson, principal analyst, Omdia. “There is strong demand from local and regional media providers for advanced capabilities that enable them to more quickly and easily deliver OTT content in-market.”
