MSP Channel Insights

Application economy puts pressure on brands

Posted 11 years ago in by Phil Alsop

The results of a global study reveal that brands are failing to understand the real needs of European consumers in the application economy. “Software: the New Battleground for Brand Loyalty”, sponsored by CA Technologies and conducted by Zogby Analytics, show that 61% of European businesses believe their ability to provide application technology for services is “excellent” or “good”, while only 53% of European consumers feel the same way.

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HP helps CSPs drive new revenue opportunities

Posted 11 years ago in by Phil Alsop

HP Energy Management Pack targeted at utility vertical leverages Platform to connect, analyze and manage data from interconnected things to improve the user experience for both businesses and consumers.

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Engage digitally, or die!

Posted 11 years ago in by Phil Alsop

Organisations that don’t embrace digital customer engagement channels – that’s web chat, social media, SMS, smart phones and mobile applications, and even video - into their engagement strategies within the next two years, are likely to see their customers jump ship to competitors that do. In fact, the digital customer engagement revolution is here, and is forcing organisations to adapt their customer service strategies, or die. That’s according to new research published...

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