Brand-Rex appoints Aldo Strawbridge to top regional post for Middle East

Taking up his post in August, Aldo will be based out of the Brand-Rex Regional HQ in Dubai. With partners in 12 countries throughout the region, he expects to spend much of his time visiting customers over the first few months to gain a detailed understanding of their needs and challenges.

Aldo Strawbridge said, “Information and communication technology is at the heart of every organisation’s activities. In the Middle East we are seeing a significant increase in demand. A major driver is the requirement for new infrastructure solutions resulting from the convergence of CCTV, building management, security and access control systems to Internet Protocol (IP). Instead of deploying five or six separate cabling networks through the entire building, just a single converged network is needed. This leads to significant cost savings and improved system integration. Brand-Rex has been developing IP/Ethernet structured cabling solutions for over two decades and is at the forefront of converged network solutions.”

Aldo will join Brand-Rex from NEC UK where he previously held the role of Director of Sales and Service Operations. Aldo has been involved in the telecoms industry for over 35 years and brings with him experience of the Middle East market, having previously worked for Lucent Technologies in the Kingdom of Saudi Arabia.

Announcing the appointment, Brand-Rex CEO Martin Hanchard said, “I am delighted to welcome Aldo to the Brand-Rex team. His extensive business development and industry experience will be pivotal to help drive our plans to extend our reach throughout the Middle East and to continue to provide our customers with excellent support and service. Brand-Rex has been active in the Region since the 1990's and has an impressive track record of reference projects including Dubai’s Silicon Oasis HQ in UAE, Bahrain Financial Harbour and Hamad Medical City in Qatar”