Small, but powerful asset management tag

RF Code has introduced the next generation of asset tracking technology for the growing data centre industry. The M174 active RFID asset tag is a fully-automated, intelligent, and ultra-compact device designed with greater IR (infrared) power output, improved data transmission for higher accuracy and a selection of application tabs for flexibility in mounting and reuse throughout its lifespan.

  • Thursday, 3rd October 2013 Posted 11 years ago in by Phil Alsop

“The M174 is about 40% smaller than our current IT asset tag, but still contains all the functionality of the larger tags including a five-year battery life and the same read range, but now in a much smaller package,” said Chris Gaskins, vice president of product development at RF Code.
Designed for rack-mounted assets, the M174 integrates new advanced features including: an IR sensor with four receivers for clear signal transmission from any direction; superior anti-collision technology for high tag density environments; replaceable tabs allowing easy installation using flag, loop, or thumb-screw tabs; and a replaceable tab design enabling reuse over the life of the tag.


“After the recent launch of our Mobile Management platform and now, with a new intelligent asset tag in a significantly smaller size, our global sales team is able to provide increased ROI by effectively tracking all IT assets in large data centres,” says Chad Riseling, vice president of global sales.
As the enormity of data growth continues to take centre stage in the IT industry, reliance on management systems utilised before this growth are contributing to large risks in security and asset loss at the cost of millions. Manual systems are no longer reliable in providing the type of accuracy needed in a modern data centre where innovation is a key part of its architecture.


“Designing a smaller tag while boosting features is exactly what our customers are looking for,” continued Riseling. “Space and performance is of the utmost importance in a data centre; therefore, a smart device that can offer advanced technologies without compromising in performance or being obtrusive in size is precisely the solution needed.”


Many global enterprises had invested in passive RFID systems for asset management. With the introduction of RF Code’s “Passive-to-Active” upgrade program that offers incentives to companies looking to trade-in their passive tags for an active solution, a growing number of companies are beginning to realise the significant benefits that an intelligent asset management solution can provide.


As the average amount of activity taking place in data centres can surpass more than 45% of asset movement annually, it is critical in audit and asset control for data centre managers to access accurate data that only a real time tracking solution can provide,” said Richard Jenkins, vice president of global marketing and strategic partnerships. Large enterprise customers such as CME Group, Vodafone, IBM, Dell, and FedEx are experiencing a positive financial impact through deployment of RF Code’s intelligent infrastructure solutions and are eager to expand these results with the new M174 asset tag.