Infinity SDC launches ‘innovative’ product offer

UK data centre operator Infinity SDC today launches the ‘Infinite Data Centre’ to transform the way customers purchase data centres. The Infinite Data Centre comprises three new propositions, and will provide greatly increased flexibility and value. It creates multiple choices for customers, including paying only for the power consumed and an option for no minimum power commitment.

  • Friday, 22nd November 2013 Posted 10 years ago in by Phil Alsop

Infinity’s new propositions will create choice in data centre solutions that reflects how customers buy and commission IT. These propositions are a response to the constantly shifting requirements of the modern day CIO, and will allow customers’ IT strategies to drive their data centre provision.
The Infinite Data Centre offers three new propositions for customers, with greatly increased flexibility and value.


• The first proposition is Agile, which provides the ultimate flexibility for a customer with changing and unpredictable IT needs. There is no minimum commitment and it is specifically designed to allow customers to scale up and scale down as their IT transformation evolves and their business changes.
• The second proposition is Burst, and provides a genuine pay-as-you-go offer. It will be made up of a standing charge and a per-unit charge based on actual power consumption. It will eliminate the need for companies to pay for infrastructure they don’t always need and respond much more flexibly to workloads that are variable in demand. It is particularly designed for event-driven companies, who have natural peaks in their operational requirements.
• The third proposition is Dynamic, which creates a multi-platform environment enabling customers to deploy applications and infrastructure onto the most appropriate platform and cost base. This allows the customer to commit to a day one configuration and then to migrate between platforms in life as their IT needs change.


Commenting, Stuart Sutton, CEO of Infinity SDC, said: “Demand for IT keeps rising, yet the majority of organisations do not view data centre outsourcing as the preferred option. Today we are looking to change that.


“The data centre needs to act as an integral part of the IT stack – responsive to customers’ actual requirement and usage, value-driven and workload-focused. Our new propositions offer a vastly more flexible, responsive service that represents better value for customers, supporting them whether they’re growing or shrinking, consolidating or transforming.


“We want to be far more than a landlord to our customers. We want to become their trusted IT partners, responding to their evolving needs. Today’s announcement demonstrates that ambition, and how we plan to deliver it.”