Adapt aligns future service vision with EMC

Adapt becomes the first service provider in Europe to leverage key EMC technologies to deliver a complete Software Defined Data Centre platform.

  • Thursday, 17th April 2014 Posted 10 years ago in by Phil Alsop

In response to increasing customer demand and challenge diversity, Adapt has aligned its future managed infrastructure services vision to complement EMC’s long-term strategic roadmap to continue to deliver enterprise-grade functionality, customisation and choice at a compelling price point. This alignment extends far beyond storage and will combine EMC’s market-leading technology with Adapt’s dynamic management and tiered services to optimise customer budgets and outcomes.


Relationships like EMC and Adapt ultimately deliver more agility, control and enablement to customers. Specific benefits include:
o Extreme performance options
o Non-disruptive migrations for reduced Time To Value
o Performance-aligned services
o Flexible recovery options with Sky+™ style replay
o Dynamic tiered model for maximum cost & operational efficiency
o Predictable, outcome-based spend
o Continuous availability securely located in the UK


Adapt’s strategic alignment with EMC reaffirms its commitment to making ‘enterprise-grade’ services more commercially accessible and offering more choice and flexibility than the competition. The collaboration will see Adapt become the first service provider in Europe to leverage key EMC technologies to deliver a complete Software Defined Data Centre platform, utilising VPLEX®,VNX2™, ViPR™, XtremIO™, EMC Recoverpoint® and Storage Resource Management suite. The relationship will also enable Adapt to develop future advanced consumption-based offerings as the market continues to evolve.


“EMC is delighted to announce a strategic partnership with Adapt to bring to market the EMC software defined datacentre vision. This exciting new platform and set of service offerings enables customers to rapidly and affordably take advantage of the cloud,” said James Petter, EMC UK Managing Director. “ This a revolutionary offering by a partner to combine our ViPR™ software defined datacentre vision, data availability solutions and leading flash offerings. The result gives Adapt’s customers the ability to take advantage of new capabilities without significant capital expense or resourcing requirements, addressing technical skills gaps in their business.”


“Our customers rely on us to transform their IT environments and help them drive competitive advantage from their technology investments. To do this, we need to be able to provide secure, scalable integrated enterprise-grade managed services,” said Stewart Smythe, CEO at Adapt. “As the first service provider in Europe to fully leverage EMC’s Software Defined Data Centre platform, we are future proofing our critical infrastructure services and creating the data centre of the future.”