A Dell of a night!

Softcat scores hat-trick at Dell EMEA awards.

  • Monday, 22nd September 2014 Posted 10 years ago in by Phil Alsop

Softcat scored a hat-trick in Brussels as it took Platinum Partner of the Year, UK Partner of the Year and EMEA Partner of the year at Dell’s annual EMEA partner conference and awards ceremony.


Michael Dell, Cheryl Cook (VP Global Channels) and Laurent Binetti (GM Emea Channels) presented the awards to Softcat’s Dell Business Manager Mike Cosby and Alliance Manager Vanessa Barkaway. 500 people from companies across the EMEA attended the conference.


Softcat’s managing director Colin Brown said, “In all our years working with Dell, customer demand for the innovative yet affordable technology that Dell provides has never waned, and this year has been no exception. We’re delighted to accept these awards in recognition for our team’s hard work – they’ve worked tirelessly and closely with Dell to promote technology and design specific solutions which meet our customers’ needs.”


Softcat provides a range of Dell technologies and solutions to the UK mid-market, from server, storage and networking to virtual desktop infrastructure. Last year Dell awarded Softcat with the EMEA Platinum Partner of the Year award.


In the last couple of years Softcat has gained traction on the global stage, winning VEEAM’s top NEMEA Performer ProPartner of the Year and Microsoft’s Global SAM Partner of the Year awards, amongst others.