Brocade appoints industry veteran Allen Olivo

Brocade has announced the appointment of Allen Olivo as vice president of global brand and communications. In this role Olivo is responsible for the development of brand strategies that will further evolve Brocade’s leadership position in the networking marketplace as the New IP becomes the new normal for networks. He will be based in the company’s San Jose headquarters and report to Christine Heckart, chief marketing officer.

Wednesday, 8th October 2014 Posted 10 years ago in by Phil Alsop

Olivo brings more than 20 years of technology marketing expertise to Brocade, further energizing the company’s already robust leadership team. His significant experience includes guiding worldwide marketing and brand strategy, advertising, marketing communications and corporate communications for many Fortune 500 companies including Apple, Amazon.com, Yahoo! and PayPal.

“Allen Olivo is a Valley veteran and one of the preeminent brand and communications leaders in the tech industry. Brocade’s continued ability to attract such high caliber talent is an indication of the huge opportunity ahead of us as the industry transitions to the New IP. We are incredibly excited to add Allen to our team," Christine Heckart, Chief Marketing Officer.

During his career, Allen has been honored and recognized for his work in the industry through highly acclaimed awards such as the Nielsen Business Media Achievement Award, Gold Lions, Effie’s, Clio’s, Andy’s, Cable Car and Belding awards. Olivo has also taught marketing at UC Berkeley’s Haas School of Business.
"Brocade’s vision for the networking industry is exciting and I am inspired by the company’s leadership," said Allen Olivo. "The company is at an industry crossroads and I am very pleased to be a part of such a great team, which is clearly motivated to think big and move fast."