Exasol enables Nuqleous to offer retail customers analytics

Since embarking on a strategic partnership with Exasol, the high-performance analytics database, in 2020, Nuqleous, a leading developer in intelligent technology solutions, has announced that it has seen huge improvements in its data performance. Using Exasol, Nuqleous’ customers are benefiting from increased efficiency, heightened analytics capabilities and the ability to provide stakeholders with rich, insightful business performance communication. The partnership has been an important contributor to the company’s growth over the last two years and has enabled Nuqleous to strengthen its retail partner relationships.   

To excel in a fast-paced and competitive space like retail, organisations are looking for high-speed analytics that give them greater visibility over factors that impact their business and overall retail sales. Since 2018, Nuqleous has been working with some of the world’s most recognisable brands – such as T. Marzetti Company and The Kraft Heinz Company – to help them to operate their business with enhanced agility and efficiency. Through its Spotlight product, Nuqleous does this by automating its customers retail analytics processes and delivering ready-to-go, ready-to-share information that shows them where to drive value into the business. 

Growing 50% year-on-year, the company has been on a steep trajectory. However, as the company grew, providing in-depth analytics to a growing number of users put an enormous strain on the company’s SQL-based data warehouse. Nuqleous found itself handling larger and more complex datasets – typically around 1-2TB each – which meant that it was running into the limits of what it could host on its SQL server. It needed to keep data load and clock times within agreed SLAs so that it could continue to provide a high-quality analytics service. 

To get the performance it needed in its analytics layer, Nuqleous began working on implementing a solution with Exasol that went live in August 2020. With Exasol, Nuqleous can more accurately query any set of data without impacting performance, which has been critical for delivering improved experiences for the company’s growing list of clients. Leveraging the Exasol platform to its maximum has also cut load times down by 85% meaning Nuqleous can scale without compromising on the speed of data delivery to its customers. 

What’s more, by not needing to maintain or tune the database, Nuqleous can dedicate more resources to building its applications, retooling its data model and improving the interface that its clients interact with every day. Exasol’s monthly pricing structure also allows the company to accurately control costs and see exactly how the company can continue to scale. 

“Since partnering in 2020, Exasol has been integral to getting our real-time query rate down to the level we needed to support our interface,” said Paul Springmann, Founder and President at Nuqleous. “While we still have many complex queries, now we have the confidence to execute them effectively and provide an answer without having to throw more resources at it.”