James Hodge, GVP & Chief Strategy Advisor at Splunk and member of the TechUK AI Committee, discusses how AI remains a central focus, with numerous companies continuing to develop cutting-edge AI technologies at the same time as AI projects are falling short thanks to poor data management, overhyped promises and confused leadership. James offers some advice as to how to ensure AI success - avoiding wasted resources, frustrated boards, and a growing disillusionment with what AI can deliver.